Content Design/UX Writing Certificate Program

UX designers are devoted to making digital experiences easier and more pleasurable to use through the use of visuals, layout, and imagery. Content designers and UX writers do the very same thing, but with words in the starring role. So, if you're the kind of person who loves language, and can also get behind focusing on user-centered thinking, then this is the program for you.




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How Long, How Much?


Why Live Learning is Best

You'll not only get your questions answered instantly, you'll also develop a real relationship with instructors so you can add them to your job-hunting network.

Opt for Your Own Personal Mentor

With this optional program, you’ll meet six times during your program with an experienced UX pro. They’ll help with your coursework, get you moving on your portfolio, critique your side projects, and work with you to develop your networking and job-hunting plan.

User Experience Certificate Program Course Track

Prerequisites

In order to enter the certificate program, you must take the following course or be able to demonstrate your proficiency at:

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5-Week Class
  • Class 1 of 5 for multi-class portfolio project
  • Research plans, documentation, and presentations
  • Qualitative vs. quantitative, formative vs. generative
  • Heuristic evaluations, audits, competitive analyses
  • Techniques for interviewing users
  • Building and using user journey maps

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5-Week Class
  • Understanding your personal strengths
  • Being a great collaborator and team-player
  • Giving and receiving a critique with grace
  • Becoming an expert time manager
  • Presenting your ideas in writing and in presentations

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5-Week Class
  • Class 2 of 5 for multi-class portfolio project
  • Understanding structured data and content
  • Designing search and taxonomies to guide findability
  • Documenting architecture via diagrams, site maps, inventories
  • Understanding organization schemes

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Saturdays: Two-Part Workshop
  • Basic prototype building
  • Using auto layout, libraries, and design systems
  • Collaboration and reviewing tools
  • Importing/exporting files

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5-Week Class
  • Class 3 of 5 for multi-class portfolio project
  • Idioms and affordances
  • Crafting effective flows, navigation & labeling systems
  • Findability: labeling and navigation systems
  • Elements of “Universal Design”
  • Mobile nav, content and control idioms
  • Wireframing for responsive design

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Saturdays: Two-Part Workshop
  • Strategies, processes, and documentation to support consistency
  • The value of a content-first approach
  • Content audits and governance
  • Commonly used content strategy tools
  • Using data, research, and competitive analysis in setting strategy and creating content

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5-Week Class
  • Principles of conversational design
  • The need for audience analysis before writing
  • Golden paths and dashboards
  • Writing strings and microcopy for UI controls
  • Best practices for error messages and empty states
  • Writing for localization

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5-Week Class
  • The difference between voice and tone
  • Working with style guides, glossaries, word lists
  • Writing to maximize conversion
  • Applying UX text patterns
  • Creating and using voice charts

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5-Week Class
  • Class 4 of 5 for multi-class portfolio project
  • When to use hi vs. low fidelity prototypes
  • Paper prototyping
  • Building advanced, interactive prototypes in Figma
  • Optimizing prototypes for usability testing

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Saturdays: Two-Part Workshop
  • Design systems defined
  • Principles of atomic design
  • Design systems, pattern libraries and style guides
  • Design systems in the public domain
  • Contributing to a design system

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5-Week Class
  • Class 5 of 5 for multi-class portfolio project > Testing prototypes vs. live products
  • Unmoderated vs. moderated testing
  • A/B testing, setting testing goals and metrics, reporting results
  • Tools for testing usability

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Saturdays: Two-Part Workshop
  • Knowing your audience and objectives beforehand
  • Helping the audience focus on you, not your deck
  • The role of storytelling in conveying ideas
  • Voice, posture, and exuding confidence
  • Special tips for presenting case studies

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10-Week Class
  • How to interpret and seek clarification to client project briefs
  • Interviewing and communicating with clients
  • Project management and creating a work plan
  • Preparing and rehearsing client presentations
  • How to document your recommendations

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Saturdays: Two-Part Workshop
  • Recommended format for case studies
  • Writing for presentation vs. portfolio site
  • Integrating visual artifacts and screenshots
  • Employing storytelling techniques
  • Aiming for brevity, clarity, logic, and emotion

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10-Week Class
  • Developing your personal brand and "about" story
  • Choosing a website platform for your portfolio
  • Packaging your case studies for the web and interview deck
  • The importance of preparation and rehearsal
  • Writing and speaking with brevity and clarity

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Get Started

If you’re ready to take the next step, sign up for one of our free online info sessions or watch our informational videos.

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