Imagine booking a flight on your favorite airline’s website or app. While the structure and interaction controls you’ll see are crucial, you’d be completely stuck without words to guide you. Developing that structure and writing those words is the essential work of content designers and UX writers. These are some of the fastest growing job titles in tech, and this is the certificate program that can prepare you to vie for them.




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How Long, How Much?

  • Application Requirements
  • Duration: It takes three and a half quarters or 35 weeks of instruction to complete the program.
  • Tuition: $7,685 (includes registration fee)
  • Cohort starts late September 2022


Why Live Learning Is Best

SVC classes meet live over Zoom so you can get your questions answered right at the moment you have them. Live classes also mean you’ll develop a real relationship with your instructors — people who can recommend you when there’s an opening at their companies.

Opt for Your Own Personal Mentor

With this optional program, you’ll meet six times during your program with an experienced UX pro. They’ll help with your coursework, get you moving on your portfolio, critique your side projects, and work with you to develop your networking and job-hunting plan.

Content Design/UX Writing Certificate Program Course Track

Prerequisites


In order to enter the certificate program, you must take the following course or be able to demonstrate your proficiency at:

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5-Week Class

  • Heuristic evaluations, audits, competitive analyses
  • Role of content design in information architecture
  • User research as it informs content decisions
  • Building and using user journey maps
  • IxD for content design: idioms, affordances, labeling systems, UI content and control idioms

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5-Week Class

  • Collaborating with colleagues & clients
  • Receiving and delivering critiques
  • Improving communication skills
  • Negotiation and time management
  • Presentation skills

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5-Week Class

  • Strategies, processes, and documentation to support consistency
  • The value of a content-first approach
  • Content audits and governance
  • Commonly used content strategy tools
  • Using data, research, and competitive analysis in setting strategy and creating content

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Saturdays: Two-Part Workshop

  • Basic prototype building
  • Using auto layout, libraries, and design systems
  • Collaboration and reviewing tools
  • Importing/exporting files

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5-Week Class

  • Principles of conversational design
  • The need for audience analysis before writing
  • Golden paths and dashboards
  • Writing strings and microcopy for UI controls
  • Best practices for error messages and empty states
  • Writing for localization

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5-Week Class

  • Testing prototypes vs. live products
  • Unmoderated vs. moderated testing
  • A/B testing, setting testing goals and metrics, reporting results
  • Tools for testing usability
  • Collaborating with a dedicated research team

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5-Week Class

  • The difference between voice and tone
  • Working with style guides, glossaries, word lists
  • Writing to maximize conversion
  • Applying UX text patterns
  • Creating and using voice charts

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Saturdays: Two-Part Workshop

  • Differences between content design systems and style guides
  • Benefits and drawbacks of content design systems
  • Incorporating content into a broader design system
  • Contributing to a content design system

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5-Week Class

  • UX writing for underrepresented users
  • Universal design vs. ability-based design
  • Accessibility standards and compliance testing
  • Proper use of cultural references, metaphors, and idioms
  • Writing for accessibility; screen readers, alt-text, voice commands, etc.

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Saturdays: Two-Part Workshop

  • Review of the product development process
  • Roles and responsibilities
  • Product Management, Design, Research, Engineering
  • Understanding each others’ priorities and terminology
  • The importance of good communication

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10-Week Class

  • How to interpret and seek clarification to client project briefs
  • Interviewing and communicating with clients
  • Project management and creating a work plan
  • Preparing and rehearsing client presentations
  • How to document your recommendations

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Saturdays: Two-Part Workshop

  • Recommended format for case studies
  • Writing for presentation vs. portfolio site
  • Integrating visual artifacts and screenshots
  • Employing storytelling techniques
  • Aiming for brevity, clarity, logic, and emotion

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Optional Portfolio Electives


We offer portfolio classes as an add-on to the certificate. You can take classes a la carte or as a package:

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Get Started

If you’re ready to take the next step, sign up for one of our free online info sessions or watch our informational videos.

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