Why Take This Course?
OK, close your eyes and picture a typical UX or Content Design portfolio. Do you see three or four case studies featuring a couple of mobile apps and a re-architecting of a website? No doubt. That’s what the average portfolio looks like these days. But average portfolios don’t snag jobs or capture the interest of hiring managers. The ones that do go beyond wireframes and Figma prototypes to take in the entirety of the customer experience. 

For example, can you show us how users will learn about your cool app in the first place? Will you include some tie-ins that extend the project beyond the main website or app? Can you share a surprising analog idea that puts the experience over the top? Ideas like these are what Brad Fenstermacher, Lead Designer at WongDoody will urge you to add to your portfolio as you go beyond the wireframe – way beyond.

Course Description
In this presentation by a senior design pro, you’ll learn about the importance of including digital tie-ins and non-digital solutions in your UX or Content Design portfolio as he covers these topics:

• How Customer Experience (CX) combines UX and more to deliver results for the brand

• Building journeys that consider the entire customer experience, digital and beyond

• Examples of true multi-channel experiences that include both digital and analog

• How you can integrate these principles of each into your work

• How to include non-digital ideas in your portfolio

• How WongDoody thinks beyond the wireframe for its clients
  
  

Who Should Take This Class?
This presentation is for all current students in SVC’s certificate program, as well as anyone else putting together or upgrading their design portfolios.