Why Take This Course?
In a world where most of us aren’t asked to stack 100-pound bales of hay or weld airplane fuselages, the top skill to possess is the ability to communicate. In fact, in a recent LinkedIn poll, communication was the soft skill employers said they value most. So, if you can ace giving a presentation, writing a convincing proposal, or even putting out an email that people actually read and then act upon, you’re the kind of person managers hire and promote first. If you’ve never been shown how to have a way with words, this workshop will give you skills you can use tomorrow.

Course Description
In this workshop, we’ll combine hands-on practice, critique, and a modest amount of lecturing to turn you into a more confident, convincing business communicator. Here are a few of the topics we’ll be covering:

• Thinking about your audience and objectives well before you begin to write

• Organizing your thoughts and writing a One Key Message strategy statement before hitting the keyboard

• Writing tips for presentation decks, press releases, white papers, emails, and proposals

• Using AI tools to help you organize your thoughts and inspire you (but not do the writing for you)

• How to check all the boxes of William Zinsser’s four-point test for better copy

Who Should Take This Class?
This course is for anyone who needs to write presentations, proposals, white papers, social media, or emails for business.

Prerequisites and Requirements
None

View workshop outline