Why Take This Course?
In far too many organizations, the task of writing the instructional copy, error messages, and UI control labels falls to the UX designer, developer, or a marketing copywriter. While it’s great to wear multiple hats, there is an art, science, and specialized skill set to writing UX copy that specialists are best-suited to practice. Creating those specialized skill sets is the entire point of this workshop for any organization that doesn’t want to leave the words, conversion rates, and user satisfaction to chance. 


Who Should Take This Class?
This workshop is for anyone currently writing instructional copy, UI control labels, error messages, and other microcopy assignments who hasn’t been exposed to the foundational skills and best practices of UX writing.


Course Outcomes
> Develop a solid understanding of the best practices of UX writing

> Learn how to write for clarity and usability 

> Explore ways UX writing can improve conversion rates and business outcomes


Course Description
This course will take a deep dive into the fundamentals and best practices of content design and UX writing, starting with deconstructing the experience flow of a website or app. Since this is very much a writing practice class, we'll do regular assignments, critique, and discuss each other's work, as we cover these topics and more:

• Principles of conversational design

• The need for audience analysis before writing

• Golden paths and dashboards

• Writing strings and microcopy for UI controls

• Best practices for error messages and empty states

• Using AI tools to make UX writing more efficient

Prerequisites and Requirements
There are no prerequisites for this course.