While SVC’s instructors are all professionals, they aren’t professional teachers. Their expertise, instead, is in social media, graphic design, copywriting, or any of a hundred other topics that likely have a lot to do with your career path. The advantage of learning from pros is that they aren’t teaching out of a book. Their knowledge is based on solving real-world, everyday business problems. Another upside to having a professional teach you, is that you’ll make an invaluable contact with someone who can help you and your company take it up a notch.
Interested in teaching?
If there’s a class or workshop you’d like to lead, or if you have a suggestion for a course you’re interested in developing and teaching, we’d love to hear from you.
Allison Arth is a creative director by trade and a writer by craft. For the last decade-plus, she has been creating print and digital communications, developing institutional messaging, and honing brand voice for nonprofits and mission-driven organizations, including Community for Youth, The Seattle Symphony, the Boys & Girls Clubs of America, and The Gates Foundation. By day, she works at PBJS, an experiential and engagement agency headquartered in Seattle. By night, she writes recipes, poetry, and, most recently, tabletop roleplaying games.
Dana Asper is a full-time freelance graphic designer and web developer with more than 12 years of professional experience. She has worked both independently and in-house for creatives, small companies, government organizations, and large corporations around the world. As her career in web development grew, so did the need for creative websites that provided ease of use for clients to manage their own content. In her efforts to find a solution to fill this need Dana found Squarespace. Now, nearly eight years later, she works exclusively with Squarespace as she feels it provides the best user experience for herself and her clients. Dana Asper provides custom Squarespace design, development, consulting and training services. Dana currently resides in Olympia, Washington with her husband and two-year-old son.
Ramil Azucena is a Senior Product Designer for Tagboard, a local startup that builds tools to unify social conversations. Before joining Tagboard, he was a Senior UX Designer for Moz, publishers of software to make online marketing more efficient. Ramil has a BA in Graphic Design from Western Washington University, and a certificate in User-Centered Design from the University of Washington.
Mike started his Fantagraphics career in 2006 as the online marketing director and hand model. He later took on the role of print buyer and production coordinator, making him the primary connection between Fantagraphics and printers all over the world. Mike was trained as a fine artist, having received a BFA in painting from the Maryland Institute College of Art.
Erik Baldwin is a content writer at Starbucks – a local coffee chain you’ve probably got some familiarity with. He was born and raised just south of Seattle, which makes him a rare and authentic local. If you have any questions about grunge, what Belltown looked like before the condos, or what in the world the Kingdome was, let him know. He’s worked with his fair share of local companies too – including Amazon, Starbucks, a dozen or so startups, and Seattle Public Schools. From SEO, direct marketing, and web content creation, to blogging, app work, and creating dialogue and story arcs for video games, he’s covered just about every base a writer can.
Amy Balliett is the co-founder of Killer Infographics, a Seattle-based design firm that develops (you'll never guess) infographics for both print and digital on behalf of a wide variety of clients, including White Pages, Microsoft, and Molson. As the Chief Swiss Army Knife at Killer Infographics, Amy serves a number of purposes (like a Swiss Army Knife) including account and client management, design team and project management, sales, marketing and even takes on a few infographic designs when her design team is booked up. Before starting Killer Infographics, Amy co-founded ZippyCart after a long career in SEO and web development/design.
Laura Barboza is a senior UX researcher for Nordstrom. She has a master’s degree in Human Centered Design & Engineering from the University of Washington, and now has nearly a decade of user centered design experience. Her career as a UX researcher has ranged from working in small agencies, large corporations, and serving as an independent UX research consultant. This experience has allowed her to understand customer needs, business goals, and project requirements from a wide range of perspectives. In her work at Nordstrom, Laura has expanded her UX research experience to e-commerce, as she conducts innovative research activities for retail customers and employees alike. In addition to her work experience, Laura teaches UX courses at UW, Seattle Central College, and the School of Visual Concepts.
Jeff Barlow is a creative manager for in-store experience at Starbucks Global Creative. His passion for typography (or is it a scary obsession?) comprises a large part of his design identity and is reflected in all of the work he creates. His enthusiasm is contagious, and he will happily share his love of design, concept, and typography with anyone who will listen. Jeff’s has created work for Starbucks, Expedia, InfoSpace, National MS Society, Make-A-Wish Foundation, Cystic Fibrosis Foundation, and Disney, and an impressive sampling of that work has been featured HOW International Design Annual, the HOW Self-Promotion Annual, and Communication Arts. Before joining Starbucks, Jeff was principal and creative director at Jelvetica, creative director for POP, a senior designer at Methodologie, and a president of AIGA’s Seattle chapter.
Artist Sasha Barr studied printmaking at the University of Memphis and began making show posters for bands in 2001. He now lives in Seattle and works as an art director for Sub Pop Records, Amigos Skateboards, and his own design company, The New Year.
Sara Hogenson is a visual designer and innovation coach from the Nordstrom Innovation Lab, a lean startup within Nordstrom that focuses on retail technology innovation. As an active Lab member since 2012, Sara’s work consists of brainstorming and prototyping new ideas, visualizing them through digital tools/sketching, testing concepts with customers, and facilitating internal design thinking workshops. She earned a B.F.A in Design from Cornish College of The Arts where she focused on visual communications and motion design. Sara is always looking for ways to get involved in the innovation community and hopes to spread creative confidence like wildfire here in the Seattle area.
Lindsay Beach is a UX designer for Amazon. She has a master’s degree in Design Development & Research from The Ohio State University, and has over a decade of experience in UX and visual communication. Before joining Amazon, Lindsay held UX and visual design positions at large corporations such as Microsoft, a range of small design firms, as well as serving as an independent design consultant. This experience has allowed her to interpret the design process and user needs from a wide range of perspectives. Lindsay has also mixed teaching with her design career, having taught design in the US, Africa, Singapore, and currently teaches at UW, Seattle Pacific University and the School of Visual Concepts.
Taylor Beeghly received his Bachelor’s of Science in Design from the University of Cincinnati’s DAAP program where he specialized in motion and 3D design. While studying at UC he worked at numerous agencies including Apple in Cupertino before moving to Seattle to work at local agencies Garrigan Lyman Group and Tag Creative. He has designed and created animations for clients such as T-Mobile, Microsoft, Philips and Samsung. He is currently a founding member of an indie game studio where he does animation and visual effects.
Laura attended her first letterpress class in 2008 right here at SVC. It was love at first print, and she hasn’t looked back since. Her passion is printing from handset type, and she has helped many a student to decipher their p’s from their q’s, while assisting with over a dozen letterpress classes.
At home she prints on an 1863 Gordon platen press and cherishes her growing type collection that includes metal and wood type from the 1880s. Her interest in where and when a font was made has led to a collection of books on type foundries and vintage type catalogs, and she can’t resist a game of “What is this type?”
You can see what she’s printing or what’s in her garden by following her on Pinwheel Press
Faith Berry is a design strategist and creative director for Studio SC. After cutting her teeth at a national retail design agency in Ohio, Faith moved to Seattle in 2007 when she joined Studio SC. Over her career she’s done her part to improve the human experience in the built environment for a variety of clients from nonprofits to hospitals to international corporations to single-location retailers. Her work has won numerous awards from SEGD, Communication Arts, Print Magazine, HOW, and the AIA.
Lucky for SVC and for the mechanically impaired letterpress printers everywhere, David Black artfully applies his skills from his former career as a trained motorcycle mechanic to his latest obsession: letterpress equipment. He is the proprietor of 13 Black Press and cares for his own one hundred and thirty year-old printing press while scouting dusty basements and warehouses for more pieces of letterpress history.
Mare Blocker is another one-of-a-kind. She has been making limited edition and unique artists books and prints since 1979, and founded the MKimberly Press in 1984. Her work can be found in more than 85 public museums and collections, including the National Museum of Women in the Arts, The University of Washington, and the Library of Congress. Mare is the President of the Book Arts Guild, and an Executive Board Member of the College Book Art Association.
Since 1996, Andy Boyer has worked in a number of emerging areas of online marketing. He started with streaming media pioneer RealNetworks, before there was such a thing as online video. Later he was a principal at Spring Creek Group, one of the earliest social media agencies (now owned by IPG Mediabrands). He is now a principal at Social3i, a consultancy that since 2010 has been helping brands with their content marketing strategies. In addition, he is a co-founder of Seattle tech start-up Relaborate, whose software solution helps companies rethink the way they collaborate. Along with teaching at SVC, Andy teaches Entrepreneurial Marketing and Social Media Strategies at the University of Washington Foster School of Business.
Claire Bronson is the creative director at viz-spark, a company dedicated to helping companies hold better, more productive meetings and brainstorming sessions through visual facilitation. Originally trained in natural resources and sustainability, Claire made the leap into graphic design in the late 1990s, and successfully combined both careers when she served as creative services manager for The Nature Conservancy for seven years. She has since received specialized training in visual facilitation from Fielding Graduate University and The Grove Consultants International.
Rod is vice president and chief marketing officer at PEMCO Mutual Insurance Company. He started in marketing by designing, writing and selling advertising for a local publishing company, eventually becoming VP of marketing and advertising for an 800-store retail auto parts chain. After positions with technology companies, he joined PEMCO in 1999, and has overseen the wildly successful “We’re a Lot Like You. A Little Different.” ad campaign featuring profiles of prototypical northwesterners.
Alan, the co-founder and CEO of DNA, began his career client-side in consumer marketing and advertising at Procter & Gamble, and then with Pepsi-Cola. In 1998, he co-founded DNA with the goal of leveraging consumer insights into great creative campaigns. Alan’s current role is to grow the agency’s brand and secure and foster long-term, productive relationship with clients. Today, DNA is proud to have an average client tenure of 10 years and has been recognized as one of the fastest growing private companies in the region.
Betsy Bruce is the founder of Performance Factor, a training and performance support consulting company in Seattle. She is the author of Sams Teach Yourself Dreamweaver in 24 Hours (Pearson) and eLearning with Dreamweaver. Betsy is an Adobe Authorized trainer and a long time web developer.
Aaron Burnett is an expert in search engine optimization and a broadly accomplished marketing executive. He's president of Wheelhouse Search, a performance-driven search marketing agency based in Seattle. Wheelhouse provides search marketing services to a wide variety of clients – from global medical giants to household names in technology, and from hardcore ecommerce sites to B2B software providers.
Aaron's prior experience includes executive roles as principal for Produxs, VP marketing for Pivotlink, CEO of Nuevas Fronteras, VP marketing for NetMotion Wireless, SVP marketing for Speakeasy and VP sales and marketing for AT&T Wireless Services. Aaron is a cum laude graduate of the Edward R. Murrow School of Communications at Washington State University.
Originally from Tacoma, Art Chantry moved to Seattle in the late 1970s and became the frequently imitated designer of the city’s subculture, creating album covers and posters for the music and theater industry. He also served as art director for The Rocket, a forerunner to The Stranger, and a breeding ground for talented contributors such as Matt Groening of The Simpsons and cartoonist Lynda Barry. Art’s methods often mirror his punk aesthetics, meaning he avoids using the computer as a design tool and is known for being choosy about the corporate clients for whom he is willing to work.Chantry advocates a low-tech approach to design that is informed by the history of the field. His work has been exhibited at the Rock and Roll Hall of Fame, Museum of Modern Art,Seattle Art Museum, the Smithsonian and the Louvre. Chantry builds his record, poster, and magazine designs by hand, eschewing the now-ubiquitous computer and laser printer for X-acto knives, Xerox machines, and photoset type. His bright, eye-popping creations can be seen frequently in the mom and pop record store as in the pages of establishment design magazines like Print or Communication Arts.
Remember Graphis magazine? It was the most beautiful, intelligent, creative thing that ever orbited the world of design. Carol Chapman started her career as a grunt there, scanning winning entries for their awards competitions. Why you'd ever want to give that up, we'll never know, but she came to Seattle in 1998 to work for an online startup where she spent her days figuring out how to get images down under 30k.
In 2007 she joined what was then called ZAAZ and is now called Possible, where today she's an associate creative director. She's done digital design projects for Samsung, Revlon, Coca-Cola, Microsoft, and St-Germain, to name a few.
A St. Louis native, Steven started his software development career in Kansas City. He relocated to Seattle in 2012 to join Startup Weekend as an engineer to help foster entrepreneurship communities around the world. Once in Seattle, Steven volunteered as the AIGA Special Events Director putting on HIVE 2014 and Into The Woods 2016 for the PNW design community. Today, Steven still supports entrepreneurship communities through Techstars. Steven is also a lover of board games, kayaking, and Crossfit.
Frank is an associate director of interaction design for POP, one of the largest digital agencies in the Northwest. Before joining POP in 2008, Frank was the director of technology for the Morningside Academy and was the co-founder and programs director for The Shunpike, a nonprofit arts consulting company. Frank holds a BA in computer science from the University of Pennsylvania and a M.S. in information management from the University of Washington.
Darrah Chistel is a copywriter at the digital agency, POP, where she puts her strategic, big-picture thinking to work for Starbucks and other agency clients. An original member of the zulily startup staff, she helped define their brand voice and scale their copy team to 60+ writers before the company’s successful IPO in October 2013. Through 2014, she helped Responsys (now part of Oracle’s marketing cloud) craft inbox-ready content for clients like Nordstrom, REI, Restoration Hardware, Yahoo, and Verizon. When she's not working, you’ll find her sipping cocktails at content strategy meetups or smack-talking opponents on the kickball field.
Don and Ryan Clark are the amazing brothers behind Invisible Creature. They bill themselves as designers + illustrators + directors, credits they definitely live up to with their award-winning work for Target, MTV, Nike, Nordstrom, Wired Magazine, Google, and on and on and on.
Besides being enormously talented, they are also enormously nice, open, and very cool people.
In 2003, Cal McAllister joined up with Ian Cohen, formerly of Portland's legendary Wieden & Kennedy agency, to create a company that could put on the flightless-bird equivalent of NASCAR, if it so desired. "The name," jokes Cohen, "came from a group of nuns in Wexleyshire, England. They were cantaloupe farmers with a holistic approach to their garden." Advertising Age put Wexley first on its 2006 list of favorite agency names; the company beat out Tokyo Plastic, 86 the Onions, and Acne.
Jonathon Colman is a UX content strategist for Facebook. Previously, he was the principal user experience architect at REI and managed global digital marketing for The Nature Conservancy. He served overseas in the Peace Corps and worked in conservation nonprofits for almost a decade. You can find Jonathon on Facebook and Twitter @jcolman.
Michael Connors is VP, Creative for Hornall Anderson. After more than 20 years experience in advertising and design – including owning his own firm – Michael joined HA in 2005 to lead teams grounded in strategy and inspired to do emotionally compelling work that motivates action. For three decades, Michael has been reviewing, critiquing and interviewing strategists, designers, art directors, writers, photographers illustrators, production artists, production managers — just about anyone who carries a portfolio. He’s been hiring the best, giving advice to the rest, and enjoying the conversations all along the way.
Armed with 20 years of experience in designing user experiences, David Conrad is a founding partner at Design Commission. As Studio Director, David’s role is to engage new clients and facilitate successful projects. He’s a visionary when it comes to connecting business, design and technology with a natural ability to identify opportunities and solve problems. In his free time, David hosts CreativeMornings in Seattle and teaches mobile UX design at the University of Washington.
Jim Copacino is Co-Founder and Creative Director of Copacino+Fujikado, a Seattle advertising agency. He holds a B.A. in English Language and Literature from Ohio University. Jim has won hundreds of awards for his creative work, including the prestigious Gold Lion from the International Advertising Film Festival in Cannes. He serves on the Foundation Board of Western Washington University and is an advisor to the WWU College of Business and Economics. He is a former president of MAGNET (Marketing and Advertising Global Network) and currently serves on the Seattle Advisory Committee of the national public service Ad Council.
Steve got his start in graphic design by not starting in graphic design—but rather journalism. After skipping the news room, he began his current career as a copywriter at Modernista. Ultimately, however, he was compelled by the more visual aspects of creativity (and admittedly a bit of wanderlust), and started working in visual shops around the world, from the type foundry Judd Design to giant advertising agency Saatchi and Saatchi in Singapore. Turns out his writer's sense of storytelling went hand-in-hand with the graphic design he loved to create.
Then, just like that, Steve quit to pursue a career as a professional road cyclist. He even made the cover of Velo News, but you could only see his feet as he was crashing at the time. He returned to graphic design (with a few more scars) at Creature, where he continues to develop his eclectic, mixed-diciplined approach as both a design director and creative director.
Steve's work has been recognized in Cannes, D&AD;, The One Show, The Art Directors Club, Type Directors Club, Graphis, Clios, Communication Arts, and many other publications. He was even featured by Graphic Design America as one of the top 30 up and coming design thinkers in the country. And in that magazine you could see his face this time, not just his feet.
Ryan is strategy director for Creature, a Seattle ad and design agency with serious momentum. Among the assignments he's helped lead at Creature are the redesign a sports beverage, re-imagining of a university, reenergizing a global consumer electronics brand, and crafting a human voice for the world's foremost humanitarian. He’s crafted creative strategy for HP, Dell, Microsoft, Nokia, E&J Gallo Winery, Nike Retail, and Nuun, along with an arsenal of upstart and challenger brands, and his work has been recognized by the Effies, One Show, and IAB for innovative strategy. Today, his teams are working with a game-changing social commerce innovator, an upstart entertainment designer, a coalition of growers defending the integrity of a French wine region, and a cadre of rogue scientists developing a revolutionary digital discussion community.
Dave Curry is the VP, Emerging Trends & Technology, for the Seattle agency, POP. It’s his envious job to identify the trends and technologies that will make a future impact on POP’s clients’ businesses. Throughout his 20-year tenure at POP, Dave has worked on hundreds of client engagements, including work for Nike, Starbucks, Nintendo, Target, and Toyota. His writing has been published by Advertising Age, his thoughts have been heard over the airwaves of American Public Media, and his work has been recognized by Print Interactive Annual, Communication Arts, The Webby Awards, The FWA, and Graphis Design Annual among others. Dave also curates Required Reading (http://www.wearepop.com/topic/required-reading), a semi-weekly round-up of findings from around the Internet, and hosts Say Something Worth Stealing (http://kittens.design), a conversational podcast where creative professionals share stories about their careers, life, and craft.
Oscar graduated from Loyola Marymount University in 2005 with a Screenwriting degree from LMU's School of Film & Television. Deciding that his pale Scandinavian complexion was better suited for the cloud cover of his hometown, he retreated up I-5 back to Seattle. After a year and a half of menial jobs and wanderlust-y travel, Oscar found full-time work as a TV critic for BuddyTV.com, where he spent the next three years writing recaps, reviews, performing interviews with fame-seeking reality stars, penning op-eds and suffering through American Idol. In 2009, opportunity knocked and Oscar began work at Project Bionic, the social media marketing agency where he plies his trade to this day. As Creative Director, he oversees a team of writers and community managers, while also acting as a full-time social media writer for brands such as Taco Time NW, Pike Brewing, TNT Fireworks and many, many more.
Josie went to CU Boulder, almost graduated from CU Boulder, but left CU Boulder to start her career at an agency called Wexley School for Girls. She went on to work for VML, FCB, SCCA, and ASDFJJKLDSF before moving to Starbucks Headquarters where she is the head writer for their social media team. She lives in Columbia City and reads Harry Potter every day on her bus ride to work. Expelliarmus.
Linda Davidson is an artist who lives and works in Seattle. She started out in NYC drawing fashion ads for Bergdorf Goodman among others, then moved her focus to a fine art practice which she continued on three continents. Davidson uses drawn and painted imagery in various and evolving sequences to explore ideas around beauty, ambition, decadence, decay and the anxieties of contemporary life. Installations often involve hundreds of separate paintings each of which might be altered or reoriented to fit new spatial or thematic contexts. Davidson has shown her work widely and it is resides in many public and private collections. Permanent public commissions include work for the lobby of Swedish Hospital in Issaquah and the escalator lobby at 818 Stewart.
Since 1998, Matt has worked in the user-centered design field, crafting user experiences for web and mobile. Matt has worked as a Visual Designer, Information Architect, Interaction Designer, and User Researcher on projects for companies such as Time Inc., Condé Nast, Microsoft, Facebook, Clearwire, AT&T, Goldman Sachs, J.P. Morgan, General Mills, and Starbucks.
In 2008, Matt co-founded Fell Swoop, where he leads agency strategy and business development. Matt continues to work closely with clients, participating in product and communications strategy during Clarity Labs for select client projects.
Kristen DeWulf is a User Experience Designer at Amazon, supporting the security team within Amazon Web Services. She has her degree in Communication Design from Texas State University and is also a Certified Usability Analyst from Human Factors International. Her career as a User Experience Designer is wide ranging, from start-ups to large corporations, designing mobile applications to large scale consumer websites. Her experience has given her the opportunity to hone in her skills and work in a field that is both fun and rewarding. She has a passion for design and is excited to share it with the students at SVC.
Matt Diefenbach is a founding partner and business director at Turnstyle. When he’s not breakdancing, he manages new business development, fosters and maintains client relations, runs projects and oversees Turnstyle’s administrative activities. Matt occupies a key role in developing and maintaining Turnstyle’s client relationships, and works with the design team to ensure that the creative solutions are on target with the client’s expectations. Matt has led a wide range of branding and design projects including DRY Soda, Microsoft, Nissan, Russell Investments and Swedish. Prior to starting Turnstyle, Matt spent six years in account management and business development at Fitch, a global design and branding firm. Matt graduated from Seattle University with degrees in Psychology and French. Matt’s a Ballard native so long as the locals don’t realize that “Diefenbach” is not Scandinavian.
Josh Dirks is the CEO and co-founder of Project Bionic, a three-year old Seattle firm that specializes in creating social media and mobile content for 40 (and counting) area clients.
But this is hardly Josh's first trip around the Internet block. He was most recently the director of digital (as well as, head for strategic sales and marketing) for Entercom Seattle. Before that post, he was a partner and director of sales and marketing for Pin Point Marketing, a web design and development firm.
His first toe in the Internet waters came back in 2005, when he was an optimization evangelist for 10X Marketing, an SEO consultancy funded by Paul Allen, among others.
John is a partner and senior user researcher at Blink UX. He has worked for nearly two decades as a user researcher and at Blink has a diverse set of clients ranging from scrappy start-ups to software giants, not-for-profits, and governmental organizations. John has run numerous international field studies, which he loves because of the interesting people, places, and snacks. John earned a Master of Science from the University of Washington and a graduate certificate in Human Centered Design.
Lauren DiRusso graduated with a BFA in Communication Graphics from Texas Christian University. After working in Dallas for various design firms, she moved to Seattle in 1999. She's had the pleasure to partner with a variety of clients, big and small, including Starbucks, Microsoft, Holland America Line, Pepsico, and La Brea Bakery. Along the way she has honed her craft as a visual communicator, conceptual thinker, typography enthusiast, illustrator, Nerf gun sniper; whatever HA can throw at her.
Patti rightly bills herself as a visual thinker and change activator. In other words, she uses strategic illustrations to help groups collaborate more effectively and powerfully to make change. Her talents in graphic capture have been put to good use by companies/organizations across business sectors including Starbucks, Nike, Microsoft, The Bill & Melinda Gates Foundation, Turner Broadcasting, Nestle-Purina and many other companies, including startups and nonprofits around the world. She’s also appeared in TEDx talks, Draw Your Future, and written the book, Drawing Solutions.
Kate Dobson is a freelance graphic designer whose experience most recently includes six years at Nordstrom's in-house agency. She continues a contracting relationship there, in addition to working with other organizations. Kate has volunteered her services for area non-profit organizations, such as the Bellevue Arts Museum, ACT Theater, and the Shoreline Farmers Market. Her design background includes all aspects of corporate branding, including logo creation, promotional layout, and design, with a specialty in vector graphics. Kate received a BFA in Graphic Design from the Savannah College of Art and Design, and graduated as the salutatorian. She hails from the picturesque state of Vermont.
Pat co-founded WONGDOODY in 1993 with Tracy Wong. Today, the agency has more than 150 employees in Seattle and Los Angeles, has been profitable for every year of its existence, and in 2013 was named by Advertising Age as “Small Agency of the Year.” Pat spent the formative part of his career on Madison Avenue working with Procter & Gamble and Lever Brothers. He is a four-time Gold Winner of the American Marketing Association’s Effie Award, a national honor for sales effectiveness; a proud alumnus of Notre Dame; and is not the same person as the dead British television announcer.
Chad Driesbach is a User Experience Designer at Amazon.com. While he spends his days perfecting the experience of online shopping, he lays awake at night thinking about the role of technology design in humanity’s future, and mentally debating the pros and cons of focus chaining events in Axure. Chad holds a Master of Science in Human Centered Design and Engineering from the University of Washington.
Joel’s first job involving the web dates back to 1999 when everyone was quite excited about Netscape Navigator 4.0. Today, he’s creative director at POP where he leads and manages a team of designers, copywriters and animators for one of the largest digital agencies in the Northwest. In his 15 years in the business, Joel has been responsible for creating award-winning work for many top games, entertainment and sports brands, including ESPN, Nike, Nintendo, Seattle Sounders FC, Major League Soccer and more. This work has been recognized by Communication Arts, The FWA, and The Webby Awards. He puts at the very top of his list of favorite things to do digital design, campaign concept development, creative team management, and creative presentations.
Max Eichbaum is a principal user experience designer at REI. He has worked in-house and as a consultant to research and design mobile apps, kiosks, internal systems, product websites and campaigns. Currently, his design interests lie in all things mobile. Max has a Masters of Science in Information Management from the University of Washington's Information School. His clients have included REI, USC, TopGolf, Microsoft, T-Mobile, Expedia, MasterCard, and Xerox.
As ECD for Wunderman Seattle, Chris Elliott leads the agency’s strategic creative output for key clients Microsoft (including Xbox, Office, Dynamics and Mobile Devices), T-Mobile, Group Health, and more. Since joining Wunderman in 2005, Chris has helped build the Seattle agency’s creative team into a powerhouse, growing from a small team to a group of over 50 designers, copy writers, video designers and other creative pros.
Prior to joining Wunderman, Chris’ passion for visual communication led him to work with some of the largest brands in the world including Kraft, Universal Studios, Coca-Cola, Procter & Gamble, Holland America, and Major League Baseball. His background spans multiple disciplines from user interface design to content marketing to casino signage and back again.
Christine is a well known WordPress, Social Media and Customer Relationship Management consultant living in Seattle WA. She regularly holds WordPress, SEO and CRM workshops as well as various speaking events. Christine has been involved with software, the Internet and Web Publishing for over 20 years but now develops almost exclusively in WordPress and other ‘Open Source’ technologies.
Christine is an enthusiastic proponent of ‘Open Source’ software and especially WordPress. In her view, WordPress is at the forefront of the ‘open source’ revolution because it epitomizes all that ‘open source’ stands for. It empowers anyone to become a true part of the social media phenomenon. With WordPress, you can develop a superb website and blog; you can maintain it yourself, accommodate many contributors and vast quantities of materials; you can incorporate or share with an amazing assortment of social media sites such as Facebook, Biznik, LinkedIn, YouTube, Twitter and more. You become part of a global community that is expanding every day.
SVC's UX Certificate Program instructors are all seasoned working professionals. Most have experience working on some of the largest brands or agencies in the area, and all have a minimum of five years' professional experience.
Kerry Antezana is a freelance creative director who prefers to emphasize “lance” over “free.” She’s been working as an independent for the past three-plus years for clients such as Little Big Brands, POP, Possible and Seattle University, among many others. Before taking the leap, Kerry was a creative and agency services director for Deloitte Digital's social media agency, Banyan Branch, as well as a creative director with JWT INSIDE. If you jump into the Wayback Machine, you’ll find Kerry working as a copywriter at global ad agency, DDB–and freelancing in between all those gigs. Kerry got smart at the University of Washington–and, of course, SVC.
Kate Fernandez is a visual artist and cultural entrepreneur who has been spreading the gospel of letterpress for nearly ten years. She teaches printing throughout the northwest and consults for the Hamilton Wood Type and Printing Museum in Two Rivers, WI. Fernandez is also the founder of the Abactors' Hideout, a print shop at Smoke Farm in Arlington, WA. She received a BA in Comparative History of Ideas from the University of Washington and studied typography and design at the School of Visual Concepts.
As founder and Creative Director of Buoyant Design, Stacey has developed a knack for diversified design, producing brand identities, packaging, Web sites, environments and even children’s books for such clients as Starbucks, Brooks Running, ILLUMAGEAR, Microsoft’s Office for Mac, and The Wing Luke Museum. Prior to Buoyant, her work at Landor Associates, CKS Partners and USWeb, elevated her appreciation for the ability of brand to enlighten, inform, and help people to think beyond the ordinary. Her experience and talent has helped her to win several awards for branding and packaging design. When Stacey is not devising great brands for people to consider and embrace, she likes to get people thinking: she teaches design and packaging, and donates her time and skills to issues that need dynamic advocacy.
Elishema Fishman is a User Experience Designer at Amazon.com. She has a Masters of Science in Information Management from the University of Washington's Information School. Prior to joining Amazon, Elishema worked on user experiences and information architecture (IA) at REI, IBM, and the University of Washington. In addition to working at Amazon, Elishema has been teaching Barre3 for several years, and has a passion for many different types of physical activity, including barre, yoga, kickboxing and rock climbing.
Amy Forstrom is a Visual Analytics Program Manager at Tableau Software in Seattle. Her job is to design visualizations and data interactions for data analysts and storytellers. Prior to joining Tableau, Amy worked in the SQL Server business intelligence group at Microsoft on Power View, an interactive data exploration and analysis tool. She has experience as a developer, project manager and BI consultant. In her free time, Amy teaches Data Analysis and Data Visualization through the University of Washington. Amy is passionate about data, visualization and design.
"Mr. Fotheringham" is the signature Ed has used on his work since he began his illustration career. It was, according to Ed, a peurile attempt at being clever, and it seems to have stuck.
Ed's formative years were spent in Sydney, Australia. He was subsequently educated at the University of Washington School of Art.
Ed made a significant occupational change from fine artist/stockboy to illustrator in 1992. Making illustration in areas as varied as punk rock and Neiman Marcus, The New Yorker and Ladies' Home Journal, snarky fiction and illustrated children's books, a Visa Card ad campaign and elementary school auctions, as well as collecting a few awards along the way, Ed continues to enjoy solving visual problems with blotty lines.
As president at Shaw + Scott (www.shawscott.com), Jamie Frech is able to untangle complex business requirements and guide clients to more effective marketing programs and higher ROI. Her career spans more than 15 years working with innovative brands such as the NBA, Kohl's Department Stores, UnderArmour, Warner Bros., Ford Motor Company, Quicken Loans and Orbitz. Prior to joining the team at Shaw + Scott, Jamie served as Director of CRM for Orbitz Worldwide and has also held senior roles at Responsys, Wunderman and Beyond Interactive. Jamie received her BS in Anthropology and Zoology from the University of Michigan.
Brandon Geary is Chief Strategy Officer at the award-winning digital agency, POSSIBLE. Brandon is tasked with leading a team of account planners and business strategists to drive break-through experiences while helping shape the future of the agency’s business. Prior to joining the agency, Brandon was SVP of Strategy at Razorfish, where he worked on accounts like Xbox, Windows, and Netflix. In all, he has 18 years of brand, direct and digital marketing experience across a diverse set of industries and categories, having won both Effies and Webbies.
Bo Gilliland is on a mission to help his clients and students communicate better. Before taking a job at Tether Inc., he was the marketing communications manager at Methodologie, a Seattle firm that works with the likes of Boeing, the Coca-Cola Company, and the MacArthur Foundation. In addition to working on client projects, Bo was responsible for all of Methodologie’s communications—website, email newsletter, print collateral, you name it. His experience includes writing, editing, content development, and brand strategy for clients such as Safeco, Andrea Bocelli Prosecco, Potlatch Corporation, and Kidder Mathews, to name a few.
Leanna Gingras’ ultimate goal is to make artful, positive contributions to the difficult and exhilarating task of being a human. Lee’s user experience practice draws on a background as a front-end dev, a masters in human-computer interaction, and a bachelors in philosophy. Now at LiquidPlanner, her diverse list of past clients includes Rick Steves, Columbia Sportswear, T-Mobile, and JSTOR. When she’s not busy bribing users with burritos and whiteboarding crazy ideas, she’s off traveling the world and scaling mountains.
Dan Goldgeier is a Seattle-based freelance copywriter with 13 years’ experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and has won ADDY awards in Atlanta, Cleveland, Nashville, Cincinnati, and Rochester. In addition, he is a regular columnist for TalentZoo.com and a writer on AdPulp, a leading ad industry blog. In 2011, Dan published the best of his TalentZoo.com columns in a book entitled “View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview.”
Ron Gross is a principal and director/dp for The Distillery. He also continues to direct and shoot through Blue Goose Productions out of Los Angeles. He’s been the creative force behind TV commercials and videos for a long list of northwest and national clients, including the Seattle Mariners, the New Orleans Saints, Washington’s Lottery, the Museum of Flight, Microsoft, Toyota, Coca Cola and Google. His work has been honored by the Cannes International Festival, Clios, The One Show, New York Film Festival and London International Film Festival, among many others.
Sara Guizzo is the Recruiting & Development Manager for POP, one of the largest digital agencies in Seattle. Founded in 1996, the equivalent of the Pleistocene Age in internet years, POP has more than 200 employees in its Seattle and San Jose offices, and they're kept busy working on behalf of Target, Nike, Toyota, and Nintendo among many others. Before joining POP, Sara was a senior recruiter for Ascentium, and a director at FILTER. Earlier still, she did recruiting for the Experience Music Project and Amazon.com
Stanley Hainsworth is the founder and chief creative officer of Tether. Underneath that highly unorthodox shock of follicular iconoclasm lies the turbocharged brain of a highly attuned branding machine.
Stanley mastered the art of brand storycraft while serving as a creative lead at three of the great brands of our time: Nike, Lego, and Starbucks, where he was VP of Global Creative during an era when the now-ubiquitous brand matured into the cultural icon we know today. His creative influence extended from products and campaigns to all consumer touch points.
Prior to that, as Global Creative Director for the Lego Company in Denmark, Stanley directed a total visual overhaul of the brand, including advertising, interactive, packaging, retail and brand stores. At Nike, as a Creative Director, Stanley worked on everything from the Olympics to creating Nike Entertainment.
Now, at Tether, Stanley heads up a storytelling juggernaut creating branding, design and advertising for a diverse range of clients such as Google, BMW Motorrad, Pepsi, Microsoft, Gatorade and many others. He has written books on branding, is an educator, a regular contributor to the Huffington Post, and is a sought after speaker on branding and design worldwide.
Megan is an email and web developer for the Oracle Marketing Cloud. She began her career as a graphic designer and transitioned into web development before immersing herself in the email marketing industry about four years ago. This background gives her an all-encompassing understanding of the process from concept to design to production. Currently, Megan works on transactional emails and has worked with clients including Verizon and Nordstrom. When Megan's not coding, she's usually working on her latest home improvement project.
Cynthia founded her advertising agency, Sharp Hartwig in 1979 when she was 26 and too young to know better. Recently, she's concentrated her creative forces on finishing her first novel. Francis Ford Coppola purchased Cynthia's first short story in Zoetrope All Story and she's been published extensively in other literary magazines. Her teaching credentials include the University of Washington, Western Washington University and SVC. She recently co-founded Two Pens with Emily Warn to teach business people how to write from both sides of the brain.
Currently the Creative Director at Copacino+Fujikado, Mike Hayward has spent the last 17 years in Seattle working with brands large and small, including McDonald's, Amazon, the Seattle Mariners, REI, Hewlett-Packard, Microsoft, Astroglide (true), Frito Lay, Visit Seattle, Homestreet Bank, Seattle Children's, West Marine, Ex Officio, Premera Blue Cross, Brooks Running, and Washington State University.
Mike’s expertise runs the gamut, from foundational media to digital, social, branding, integrated campaigns and experiential advertising. His work has been recognized by the One Show, Communication Arts, National Addy's, OBIE Awards, Creativity, Adweek, and the Radio Mercury Awards among others.
Shirley Hendrickson didn’t want to be a writer. Initially, she wanted to be an “artist,” but her parents were a bit worried about that. Something about money, and security, or something. After exploring some questionable “career paths”, she found her way to writing in occasionally award-winning ways, for brands such as Alaska Airlines, the Golden State Warriors, Progresso, JanSport, PepsiCo, Lane Bryant and Starbucks, as well as distinguished publications like The Stranger. Most recently, her work for the Seattle Public Library garnered a National Gold ADDY. She was a student at the School of Visual Concepts in the old days, and teaches copywriting here in the new days.
Scott Hill is the proprietor of Evolution Press, a fine commercial printing company specializing in letterpress. He’s a second generation printer, having grown up around the presses at his family’s printing business in New Zealand. He completed a four-year apprenticeship and then worked at printing companies in Sydney, Australia, California, and Washington State. Scott founded Evolution in 2000 with the mission that craft printing should always prevail, and customer service should be as superb as the printing itself.
Michael is the VP of experience design at SMITH, a leading digital experience agency focused on building experience platforms founded on commerce, content, campaigns and connections. Michael leads SMITH’s user-centered design practice, driving excellence in user research, experience design, and the humane treatment of users everywhere.
During his nearly 20 years of design leadership and work in the trenches, he has had the privilege of working with clients such as Microsoft, MasterCard, Proctor & Gamble, Boeing, Honeywell, Samsonite, T-Mobile, Providence Health, Bill & Melinda Gates Foundation, and World Vision.
Before studying cognitive psychology and engineering psychology at the University of Illinois, Michael grew up in Chicago and is a life-long Cubs fan. He embraces the philosophy of “Wait ‘Til Next Year” and has found it easy to also root for the Seattle Mariners.
Dave Holloway is director, brand strategy for Windows at Microsoft, a title that belies his long and illustrious career as an advertising creative director and copywriter. Before joining Microsoft, Dave was executive creative director for McGarrah Jessee in Austin; VP, creative director at Publicis in the West, Seattle; and a senior copywriter at Euro RSCG and Bozell in New York. He’s written on job-hunting in the creative field for Ad Age, and is a board member of Creative Circus, One Club, and the Society of Digital Ad Agencies.
Brad is the design director at POP, one of Seattle's largest digital agencies. Though you wouldn’t guess it to look at him, he began his career in fashion advertising with The Bon Marché and Macy's where he designed campaigns, directed photo shoots and, on more than one occasion, stepped in front of the camera as a hand model. But as the hand modeling business is fickle at best, he has spent the nearly 20 years since producing award winning digital campaigns at agencies in New York, Chicago and Seattle.
As design director at POP, Brad helps lead a creative team that brings forth the digital stories of brands like Microsoft, Nintendo, Xbox, ABC, Target, The Metropolitan Opera, Amazon.com and AT&T. Over the years Brad has enjoyed the accolades of Print Design Annual, Print Interactive Annual, Communication Arts, Graphis, The Addy Awards, The Seattle Show and, after one glorious summer slinging cotton candy at a suburban Chicago amusement park, a sweaty supervisor named Fred.
Need your house remodeled? Hankering for a plate of fresh-from-the-oven chocolate chip cookies? Want to take a ride in a beautifully restored '59 Edsel Corsair? Would you like to learn Adobe Creative Cloud programs from an Adobe Certified Expert and Adobe Certified Instructor? Jason Hoppe is your man. With more than 20 years’ experience in high-end production training, photo retouching, color correction, and creative workflow management, Jason has performed high-end electronic production for a long list of top Northwest clients. Is there anything the man cannot do?
Stanley Hainsworth (Founder & CCO), Kari Strand (CD) and Steve Barrett (CD) Quick, name three things that Starbucks, Gatorade, Microsoft, Amazon, Pepsi, Dell, Title 9, Nordstrom, Converse, K-Swiss and a swelling roster of highly experiential consumer brands have in common? Hint: Re-read Instructors listing.
Killer Infographics is a boutique design agency supplying visual communication solutions for brands large and small, as well as the advertising and public relations agencies that serve them. Services include research, design and distribution for infographics, motion graphic (animated video), and interactive infographics. More than 250 global clients reconnect with their audience, grow their brands and build a fan base with the help of Killer Infographics. With over 3,000 viral infographics to their name, Killer Infographics has become one of the top infographic design agencies in the world featuring clients like Microsoft, Starbucks, Adobe, Mint, TurboTax and more!
Kane Jamison is the founder of Content Harmony, a content marketing agency based in Seattle that serves a range of B2C & B2B clients across the country. Kane's team specializes in helping clients with full-cycle content marketing efforts, from strategy through creation, promotion, and analytics. Kane is also a community associate with Moz, and has spoken on digital marketing topics at industry events such as SMX Social, State of Search, WordCamps, and more. Prior to starting Content Harmony, Kane headed up marketing and business development for a vacation rental management company.
Maureen Jann is the director of marketing for Point It, a Seattle-based digital marketing agency specializing in SEO, social media, and pay-per-click advertising. One of Washington’s top-100 fastest growing private companies, Point It clients include Microsoft, AT&T, Tableau, Concur, and DocuSign.
Before joining Point It, Maureen was senior marketing manager for Intrepid Learning, a corporate learning and training service that was acquired by Xerox in 2014. She earlier handled B2B marketing communications — including direct mail campaigns, webinars, blogging and social media — for Powerit Solutions, an energy management company serving large commercial energy users.
In addition to her work at Point It, Maureen also helps small businesses and entrepreneurs through her independent consulting business.
Scott Janzen is proprietor of Janzen & Associates and 30-year PR veteran, managing local and national clients at DDB Seattle, WONGDOODY, Cole & Weber and The Fearey Group, among other agencies. He’s worked on accounts like Holland America Line, McDonald’s, Nintendo, Dell, Beck’s Beer, Washington’s Lottery and Eddie Bauer. And although he’s won lots of PR awards, they’re all collecting dust in his garage.
Experimental Jetset is a graphic design company based in Amsterdam. It was founded by Marieke Stolk, Danny van den Dungen and Erwin Brinkers, who met when they studied at Gerrit Rietveld Academy. Their style can be described as conceptual and minimalistic. They are known for their use of Helvetica, which is often, but not exclusively, used in their works. They designed the packaging of the Blu-ray version of Helvetica the movie, where they also appeared.
Nicholas Kastner is a relatively recent arrival to Seattle, coming to the Pacific Northwest from San Francisco to work as senior product designer for Vantage Sports, providers of advanced statistics for professional basketball teams. He began as a UX designer, developing e-learning interfaces while constructing information architectures for VoiceThread, an interactive collaboration tool commonly found in educational environments. In 2011, he participated in Project M, a platform designed to drive positive social change through rapid prototyping and design thinking. Nicholas believes the best digital experiences are created by solving user-centric problems, and that we can learn more by understanding what doesn't work than by observing what does.
Allan Kempson is a Customer Experience Strategist at REI, where he is responsible for researching and evangelizing how to improve the cross-channel customer experience. He spends most of his time in the muddy intersection of service design, interaction design, and architecture. Prior to REI, his clients have included Microsoft, Gates Foundation, AT&T, T-Mobile, Allstate, and Electronic Arts. He has a Masters of Science in Human Computer Interaction from DePaul University.
Jeff Kleinsmith has been Sub Pop Records’ art director for more than 20 years. All the while, making hundreds and hundreds of posters and album covers for as many bands. His work has appeared in numerous design books and magazines, and in various gallery shows, and has work in permanent collection at Experience Music Project and The Rock and Roll Hall of Fame. Jeff's client list includes, among others, Dreamworks, Columbia Records, Elektra Records, Verve, Giro, Little Brown, Dakine, Alamo, Wired, and Nike. Jeff was named one of the 40 most influential designers by ID Magazine and one of the 25 most important people in Seattle. He's also one of the best looking.
Aaron Krantz is an Associate Creative Director at Kitterman Marketing, a Seattle-based firm specializing in business-to-business marketing for some of the world’s leading technology companies. In this role, Aaron works on a wide variety of digital projects, for clients such as Microsoft, Vertafore, DataWorks, Siemens, and T-Mobile. Before joining Kitterman, Aaron was the Director of Creative Services for WildTangent games. With more than 12 years of experience in the creative industry, his work has included web design, UI/UX, front end development, motion graphics, and 3D illustration.
John is an accidental project manager. After failing to secure a position as editor-in-chief of Marvel Comics, he spent several years as a project manager on both the agency and client side. After a long run at Microsoft, where he was a site manager and editor on Microsoft.com, he spent a few years freelancing before returning to agency work as digital project manager for GreenRubino. Over the course of his career he has produced a wide variety of digital media projects for clients such as Porsche, Intel, Eddie Bauer, BECU, and Goodwill.
Paula Land divides her time between being a content strategy consultant and a technology entrepreneur. As founder and Principal Consultant at Strategic Content, she develops content strategies and implementation plans for private clients ranging from nonprofits to large technology companies as well as partnering with other agencies on large-scale projects. As co-founder of Content Insight, she is the impetus behind the development of CAT, the Content Analysis Tool, which creates automated content inventories. Paula is also the author of Content Audits and Inventories: A Handbook (2014, XML Press).
After a trip to the Plaza Santa Domingo in Mexico City, where letterpress printers still run a viable business printing love letters, business cards, and calendars, Annabelle was captivated and knew it would be a life-long interest. While adept at setting type and carving linoleum blocks for printing, she also likes to experiment on the presses—with pressure printing, collagraphs, hand-brayering, printing on wood and trying new materials to see what happens. When she’s not printing, she sometimes gets to handle daguerreotypes and tintypes for her business, Larner Archiving and Preservation.
Jenn has worked all around Seattle — at agencies and in house — since late 1999, when she transplanted here from Boston. After a year or two working at a dot com startup as a production designer, she returned to her roots in content. In various editorial roles, she has designed, written, and edited countless style guides. She has been the senior editor and content manager at F5 for the last 5 years. She is currently obsessing about why on-premise isn’t a word, and how ampersands are the worst.
Born in Portland, Oregon, Jesse LeDoux worked for many years as an art director for Seattle-based Sub Pop Records where he created iconic album and poster artwork for such artists as the Shins ('Best album packaging' Grammy nominee for Chutes Too Narrow), Iron and Wine and Death Cab for Cutie before leaving in 2004 to focus on his client-based and personal work at LeDouxville. Parallel to working on commercial illustration and collaborative projects for such clients as Nike, Kidrobot, Giro, Penguin UK, Rome Snowboards and Target, he has exhibited internationally. Most recently, his work was included in the Cooper Hewitt Design Triennial (2007) and an installation at the University of Maryland (2008). A large-scale mural of his work can currently be seen in downtown Denver, Colorado.
Susie Lee is the CEO and co-founder of Siren, a dating app that unlocks real personality for first time-conversations. A graduate of Yale, Columbia and UW with degrees in molecular biophysics and biochemistry, science education, and art, Lee brings her skills as a social sculptor to amplify humanity in technology. Her work has been collected by numerous institutions including the Denver Art Museum, Mitchell Center for the Arts, Frye Art Museum, and Crystal Bridges Museum of Art. Siren partnered with Durex on a 37 million view campaign and has been featured on NPR, The Guardian, CNN, The Stranger, GeekWire, ThinkProgress, Frieze, and The Establishment.
As 20 year industry veteran, Aaron LeMay directed visual design, creative and game production at Volition, Bungie, and other developers. Aaron has made major contributions to multi-million dollar franchises including Red Faction®, The Punisher™, Saints Row™, and Halo. At Volition, LeMay was responsible for pitching the franchise Saints Row™ , as well as held a variety of roles including Visual Designer and Associate Producer. As an Art Director at Bungie, he directed outward facing operations for Halo 3 and other Halo titles while overseeing visual development of the brand identities of Bungie and the Halo franchise. He is currently working as Creative Director at En Masse Entertainment and utilizing his game industry knowledge in empowering people through the power of play.
Melissa Lewis is responsible for data munging, exploratory data analysis, and strategic design at Periscopic, a Portland-based interactive data visualization firm whose mission is “Do good with data.” She has worked with government, academic, scientific, and nonprofit data both professionally and as a volunteer for the Code for America Portland Brigade and Hack Oregon. Before joining Periscopic, Melissa worked for The Center for Open Science, an open science nonprofit building tools to help scientists research more openly. She has a B.A. from Reed College, where she focused on behavioral and cognitive neuroscience.
Devin Liddell is the principal brand strategist for Teague. Prior to joining Teague, Devin was Director of Brand Strategy for PhinneyBischoff and before that, the Seattle studio of FITCH. Devin works with clients such as Anheuser-Busch InBev, Boeing, Intel, JW Marriott, Microsoft, SC Johnson and Starbucks to create insight-driven brand strategies and consumer experiences. With more than a decade of experience in brand strategy and design, Devin has worked across a broad spectrum of industries: aerospace, higher education, software/technology, food and beverage, and retail; his past clients include Amazon, GE, Make-a-Wish Foundation, Nordstrom, Seattle Symphony, and Woodland Park Zoo.
Tom is creative director for Russell Investments, a global company with approximately $1.5 billion in gross revenue. He oversees the company's brand and manages an in-house team of about 20 talented creatives. Tom’s copywriting work has won a bunch of award hardware over the years. He’s given a TedX talk on guerilla messaging. And his talented team at Russell was recently recognized with an outstanding achievement award for in-house work by How Magazine. When he’s not at Russell, Tom is the writing half of a street-art poster project called Beautiful Angle, which has been hanging letterpress posters around the city of Tacoma for more than 11 years.
Diane has more than a decade of experience as a user experience designer and researcher. As Senior User Experience Designer at Fell Swoop, she designs websites, applications, and digital products that make customers happy and businesses successful. Drawing on her background in anthropology and information science, she believes that the foundation of a great user experience rests on two things: a deep understanding of users and a design strategy that aligns with their needs. Diane has worked with wide array of clients including Kohler, T-Mobile, Electronic Arts, Microsoft and Harley-Davidson.
Your moderator will be Bryan Mamaril, a senior UX designer at Microsoft working on Microsoft Surface Hub. Before coming to Microsoft, he worked for some of Seattle’s top agencies including Tether, Hornall Anderson and Turnstyle. He’s been a guest lecturer at the University of Washington and is the former Director of Education for AIGA Seattle. Bryan’s work has been recognized by regional, national and international publications and he was voted “Most Persistent” in kindergarten.
Ana holds an MA in Design from PUC-Rio, where she fell in love with book design. She spent many years as lead designer for Record Publishing Group, Rio de Janeiro, Brazil, before moving to the U.S.A. She also co-founded Versalete, a Rio-based graphic design studio which served a large publishing clientele. Recently, she started her own Seattle-based design studio and is excited to be back in the swing of things.
Terry Marks is the person behind tmarks, a Seattle design consultancy. With more than 20 years of professional experience on behalf of SCCA, Microsoft Stores, DC Comics, Abreu Vineyards, Cornish College of the Arts, The Wing Luke Asian Museum and others, Terry has worked through wild swings in trends in color and styles. He is a Fellow of the AIGA and has won awards from HOW, Print, Communication Arts, Neenah and others. SAPPI Ideas That Matter twice awarded him grants on behalf of local non-profits. Terry is tired of listing stuff he’s done so please just sign up for the class. When he’s his own client, he also does outstanding work, and his firm's website has been included in Taschen Books 1,000 Favorite Websites, as well as HOW's Top 10 Sites for Designers.
We continue. He is the author of Color Harmony: Layout and Good Design for Rockport. He also wrote and illustrated Mr. Crumbly Dreams A Tiger, which was awarded a Perfect 10 by HOW.
On the community service front, Terry has volunteered with the AIGA Seattle LINK Program for more than 20 years. He has been awarded a SAPPI Ideas That Matter grant twice. He has spoken at more than 50 events, for organizations and universities throughout the nation, and he’s judged multiple design award shows including the Step 100 and HOW International Design Show. All this gives you some clue to why he was accorded the Seattle AIGA Fellow Award.
Somehow, he finds time despite all this to help raise two beautiful daughters and teach at SVC.
Amy Marshall is talent director for Hornall Anderson, the largest brand experience agency in the Northwest. Amy joined HA in 2010 and is responsible for staff and freelance talent acquisition (along with many more HR-y sounding things) which means she and her team look at hundreds – if not thousands – of portfolios every year. She has a background in fine art and started in the creative recruiting field in 2003, which made her an expert even before she received her certificate in HR Management from the University of Washington. And she likes to tell Michael what to do.
Thirty-five years ago, Ellie, turned to her husband, Carl, and said, “What would you think if we bought our own press?” Having been an after-school printer’s devil, he already knew how to read upside down and backward. She had been captivated by type and letterform, first as a cartographer and later as a designer. Together, they designed and produced maps and atlases — always with an interest in the technical side of ink on paper. Later, they developed graphic software, she directing the look and feel; he, under the hood with the digital nuts and bolts. The C&P Old Style press they started with has now been replaced by a Vandercook and a Pilot, which they use to print poetry broadsides at The North Press in Port Townsend.
Keeli isn’t coming to SVC with the express purpose of making you insanely jealous because she has the job you want, but it will probably turn out that way. As a senior graphic designer for Fantagraphics Books, she designs for a large stable of cartoonists, while contributing her own talents at illustration, and hand-lettering. She earned her BFA in visual communications, graphic design from the University of Arizona, and worked as a book designer for Klutz Press before landing the dream job at Fantagraphics in 2014.
Michael McGrath is creative director at Hydrogen, an independent ad agency in Seattle. Throughout his career Michael has created meaningful ideas for everything from small companies to some of the worlds most iconic brands—including Sharpie and Starbucks Coffee. Along the way, he’s been fortunate enough to garner industry recognition and more than his fair share of awards. Michael has lead creative teams at large 1400-person agencies, small 8-person agencies and smaller yet, as a 1-person independent freelancer. He was even responsible for building the first in-house advertising group within Starbucks Global Creative from the ground up.
Mindy Messenger is a content strategist who specializes in advocating for and developing content strategies within very large, decentralized companies and organizations. She's written, edited, and evangelized quality online content for nearly 10 years, and believes it's important to create experiences that meet both an organization's goals and their customers' needs.
Yefeng graduated from the master program in Information Management at University of Washington, with an undergraduate background in Computer Science. She strongly believes in the value of user-centered design and is passionate about creating enjoyable, usable, meaningful experience to make people’s lives easier and more delightful. She helped create digital experience for both national and international brands, in various channels including web, mobile and tablet. Yefeng has worked with clients such as Microsoft, T-Mobile, Kohler, PwC, MasterCard and CLEAR.
Hillary Miller is vice president of account strategy for Seattle agency, Hydrogen. She brings more than 20 years of strategy experience to their periodic table, from creative boutiques to multinational agency networks such as BBDO, DDB, Wunderman, and now Hydrogen. She has led strategy and training for numerous agencies at Mirren New Business Development. In every role she's filled, she drives all aspects of what she calls "business concepting" through delivering actionable consumer insights, business analytics, and innovative channel strategies.
Hillary has helped launch new brands and course-correct existing ones. She’s worked on a variety of clients, including T-Mobile, McDonalds, Holland America Line, Microsoft, Amtrak, Pizza Hut, The North Face and JanSport.
Carl is the proprietor of Montford Press in West Seattle, one of the few limited edition handpress shops in the Northwest. His area of expertise is wood engraving, which he has been perfecting since about 1970. Along with hand engraving, Carl is also regarded as an expert on the iron handpress, having produced both broadsides and limited edition chapbooks. His most cherished possession in his shop is a Wm. A. Field Reliance handpress, an antique and an object of great artistic beauty in its own right.
Jim Moore has been carefully perusing words since he was a boy. Schoolmates accused him of reading the dictionary to try to find mistakes in it – a fine bit of foreshadowing of his future professional life. He began getting paid to find errors for his family’s small-town newspaper several years before he could drive; he later earned a degree in journalism and taught English at the high school level. A writer as well as a proofreader, Jim has published two nonfiction books and dozens of articles for travel publications. In 1999 he founded Word Jones, a word-services firm that has evolved into a virtual marketing agency. For Word Jones he has proofed, edited and written for an average of 45 clients per year, including many of the Northwest’s top creative agencies.
As Executive Creative Director at POP, Tom is responsible for defining the agency’s creative vision, selling that vision to clients and implementing the structures and processes that allow his vision to scale across the agency. With eighteen plus years of experience in digital marketing, Tom has produced award-winning work for brands like Target, Microsoft, British Airways, BMW Motorcycles, IKEA, Pfizer, Smith Barney and Starwood Hotels & Resorts. Prior to joining POP, Tom held creative positions at Agency.com, Deutsch Inc., and Merkley + Partners. Tom's work has been recognized in the Communication Arts Best of Interactive Annual, FCS Awards, The FWA, WebAwards, London International Advertising Awards, and One Show Interactive.
Greg Morgan is creative director and owner of Astronauts & Poets, a worldwide design and art collective comprised of artists, designers, producers, directors, musicians and writers. A/P's expertise is in creating branded experiences through design, art, film and music. The company has a who's who list of clients, including Starbucks, Microsoft, Nokia, Nordstrom, Expedia, Quicksilver and GQ. Projects range from traditional identity and branding, to live event, public installation and interactive experiences. Before founding A/P, Greg was creative director for Touch Worldwide and ran his own design firm Morgan_Mohon in Austin, Texas. He was previously in Seattle in the ‘90s where he had served as creative director and designer at Seattle's The Leonhardt Group, Fitch, and Foundation.
Bruce Morser is an internationally recognized freelance illustrator and educator living and working from Vashon Island. His illustrations have appeared in a variety of publications, including National Geographic and The Wall Street Journal. His commercial clients over the years have included Apple, NASA, Nike, Starbucks, Boeing, Microsoft, Nordstrom, and Nike. Bruce regularly presents and teaches on the subject of creativity. He received an MFA in Painting from the University of Washington in 1988. Before that, Bruce earned a BA from Colgate University in Hamilton, NY in 1976. He has also served as a Trustee of the school for the last 14 years.
Damon Nakagawa is creative director for Digital Kitchen. He has an extraordinary ability to design large-scale visual systems from concept through execution across every medium. He has 20 years of experience developing brands, visual identities and corporate communications for a variety of clients and industries including these Fortune 100 companies: Boeing, Coca-Cola, Avery Dennison and Target. He has a degree in architecture from the University of Washington and graphic design and illustration from Seattle Central Community College. He finds inspiration in laser light shows, distortion pedals and road trips, and loves to cook, garden and camp.
Maria Nelson is Creative Director of Dogged Design in Seattle, where she puts more than 15 years of experience to work for direct clients, as well as Seattle's top ad agencies, including WONGDOODY, Copacino+Fujikado, Publicis, and DDB. She’s art directed projects for Washington Mutual Bank, REI, Alaska Airlines, the Seattle SuperSonics, the Seattle Mariners, Holland-America, and numerous other clients you’ve never heard of. When not immersed in making ads—which pitifully, is seldom—Maria is an avid runner, bicyclist, home remodeler, and dog poop picker-upper. More than once, on the Feast of Santa Lucia, she has been spotted wearing candles in her fabulous head of hair while serving sweet rolls.
Josh Nelson is a WordPress aficionado with a B.S. in Civil Engineering (aka, problem solving). He grew up coding in HTML when the Internet was young, continuing to code on a daily basis through college and expanding into WordPress nearly a decade ago. He works during the day as a structural engineer, building structures in the physical world, while maintaining an active freelance WordPress development business by night, creating structures in the digital world. Clients are primarily start-ups, non-profits, and small businesses, with recent work including Rover.com, Tipbit.com, and The 3B Box.
Callie Neylan is an interaction designer, researcher, and writer. She is a senior designer at Microsoft Office, working on data visualization for Excel. Prior to Microsoft, Callie was a full-time academic, teaching undergraduate and graduate courses in interaction and visual design while researching design and technology for the visually-impaired. She has also provided visual and interaction design for renowned design firms and non-profits including Gensler, Teague, and NPR.
Adam writes stuff and makes things. And oversees other people who write stuff and makes things.
After graduating from Miami Ad School in 2004, he’s been a leader at some of the world’s best advertising agencies, DDB Chicago, TBWA Chiat Day – Los Angeles, Foote Cone & Belding West and he’s currently a Creative Director at WONGDOODY Seattle. Throughout his career he’s created effective and award winning advertising for iconic brands such as McDonald’s, Budweiser, Gatorade, Nissan, Taco Bell, Dell, Levi’s and Amazon. Most recently he was the creative architect behind Taco Bell’s “Live Mas” campaign and Levi’s massive “Live In Levi’s” global rebrand. Oddly enough, he hates using “Live” in taglines.
Advertising is his biggest like in life. His biggest loves are his wife Emily, his daughter Ella, Nebraska football, Porterhouse steaks, cured Italian meats, camping, golfing, little league baseball, Grape Slushies, Keith Richards and collecting guitars.
Meg is currently a graphic designer at Tether, a position she took about two years ago after a brief time at Cut Media designing information graphics. As a young and emerging designer in Seattle, Meg is eager and excited to share her fresh perspective on design and storytelling with the community at SVC!
Meg moved out West to the fern-covered forests of the Pacific Northwest after receiving her BFA in Graphic Design from the NC State University College of Design in Raleigh. In the past, she had led classes at the Contemporary Art Museum in Raleigh and North Carolina State University Design Camp.
Alex Ohannessian is a senior art director at Publicis Seattle. Born in Uruguay (yes, slightly obsessed with soccer), he lived in Montevideo, Miami, and New York, before moving to Seattle with his wife and their 80-pound Weimaraner. Along the way, he’s worked and freelanced at SapientNitro, DDB Miami, BBDO Proximity and BBH NY creating award-winning work for clients such as Coca-Cola, Powerade, McDonald’s, Visa and State Farm. Alex taught at Miami Ad School’s Miami and New York campuses for five-plus years and he lectured at New York University. A guitar player and bad singer, Alex loves writing as much as he loves concepting, designing and art-directing.
Keegan Onefoot-Wenkman is an illustrator, letterpress printer and designer living and working in Portland, Oregon. He produces hand-carved limited edition posters and artwork for national and local musicians. He has taught workshops at Em-Space Book Art Center, Radius Studios, Oregon College of Art & Craft and the Independent Publishing Resource Center. His artwork has been exhibited internationally and has been published by Novum, Gestalten and Communication Arts.
Jen's drive and passion for design is rooted in storytelling and fueled by creating veracious and long-lasting brand impressions. As Design Director at Hornall Anderson for the last 3+ years, she helped guide her teams toward creative solutions that are steeped in strategic thinking.
She comes hard-wired with that good 'ol Prostestant work ethic and says relocating to the PNW feels a little like she's a workaholic in recovery. But her endless quest of solving clients' challenges by the most creative means possible literally keeps her up at night, and that will never change.
The last 15 years have awarded Jen the good fortune of nosing around brands like IBM, Target, Nike, Converse, Harley-Davidson, University of Chicago, University of Toronto and Microsoft, to name a few.
Michael Ortlieb is the creative-at-large at mo:create, a Seattle-based firm dedicated to designing and building beautiful, responsive experiences for desktop, mobile and tablet. Most recently, he served as senior advertising designer at Amazon subsidiary IMDb.com, the Internet Movie Database, where he worked with agencies, movie and television studios to craft advertising solutions on the world's largest entertainment website via HTML, CSS and Flash.
Michael has enjoyed teaching classes at SVC since 2008, and formerly taught Dreamweaver, Flash, Photoshop and other programs at North Seattle Community College.
Although Shogo hails from Japan, he has called the Pacific Northwest home for more than a decade. Shogo graduated with a BFA from the University of Idaho, which landed him an internship at Modern Dog, located in the caffeinated city of Seattle, Washington.
For over 5 years, Shogo whittled away ideas in over 5 sketchbooks, helping Modern Dog with clients such as Seattle Aquarium, Blue Q, Live Nation, and Chronicle books, to name a few. His faith in the sketchbook was also responsible for securing him a spot in the grandly titled: Graphic:Inside the Sketchbooks of the World's Great Graphic Designers, authored by Steven Heller and Lita Talarico. His work has also been featured in Communication Arts, The Stranger, The New York Times and various other publications.
Shogo Ota established Tireman Studio in 2012 with the help of his wife, his cat, his dog, his bunny, and a guy named Peter Shin.
Cindy Pain is a career management consultant with Lee Hecht Harrison, regarded by many as the most distinguished career-planning firm in the world, with 260 offices around the globe. Understandably, she’s become an expert in resume writing, networking, interviewing, negotiating offers, and helping entrepreneurs bring their business to market. What also happened along the way is she turned into an advocate and evangelist for ways to powerfully use LinkedIn to help her clients achieve success.
Sung Park is a Product Manager for Adobe Muse. Before joining Adobe, he worked on RocketUi.com and other startups where the focus was around building design tools for designers who didn't want to code. He also worked as a designer for 17+ years working on product design for companies such as Microsoft, Target, AT&T as well as various startups and non-profits.
He strongly believes in the importance of visual communication, user experience and usability. He applies these passions in all the various ventures and projects he pursues.
Justin Parra is the Head of Development at Creation-1 Interactive. Specializing in producing interactive projects including websites, mobile apps, and web apps, for ad agencies and nonprofit organizations nationally. He uses his 10 years of experience in web development to guide clients in the right direction and break down geek speak into plain English. He has been working with WordPress since 2006- Version 2.0.3.
Cole Parsons was a left-handed pitcher for the Santa Clara University Broncos. After graduation, he joined the Seattle Mariners marketing department. He then moved to Boston as marketing director of the NHL’s Bruins. (The team won a Stanley Cup for him; he has a ring to prove it.) Cole returned to Seattle in 2011 joining Copacino+Fujikado as account supervisor, managing the Seattle Mariners and Washington State University Athletics accounts.
Lori Peck is a senior art director at C+C in Seattle. Before moving West, she worked in New York City for over a decade at agencies such as Bozell, Cossette and Bouchez Kent. Lori has a Super Bowl spot to her credit as well as the much-acclaimed Bank of America Olympics campaign and one of Times Square’s most popular billboards for The New York Rangers hockey team. She’s worked in all media, traveled from Hong Kong to New Zealand for photo and film shoots, and she's tamed the legendary director Tony Kaye (of “American History X” fame). Lori will teach you how to come up with great ideas in any media, bring in a host of guest speakers and share war stories about getting great work out of accounts such as Carlsberg Beer, McGraw-Hill, NewYorkRemembers.org, Madison Square Garden, The US Coast Guard and Yahoo!Hotjobs.
Igor Peev is a Sr Program Manager on the Excel team. He loves exploring data and looking for insights using visual tools. He has written a number of articles on https://blogs.office.com/ on and has published several videos on youtube on topics ranging from average precipitation in the US to the Soccer World Cup. Igor has worked on mobile apps and other phone related experiences. In his spare time Igor likes to surf and spend time outdoors.
Mike Peterson is a notorious copywriter and occasional creative director, artist, illustrator, novelist, polymath, and layabout. Over an interminably long career he's worked for agencies large (Publicis) and small (Big Bang), famous (Chiat LA) and infamous (FCB), with good clients (Group Health) and with very very bad ones (Nissan). He's named products, launched companies, and produced just about every type of advertising. Once named "Worst Person in the World" by Keith Olbermann, Mike is paying off his debt to society as a freelance copywriter in the wooly hills of Olympia.
Anne Raynor is a visual designer for Skype and the owner of the design studio, Nelly White. Her first few years in the business — which included a stint as interactive art director for the digital agency, POP — have given her the opportunity to work with clients such HP, X-Box, Microsoft, Nike, Sports Illustrated, Zagat, Chrysler, and CenturyLink. After many all-nighters and X-Acto Knife injuries, she received an M.F.A. in Graphic Design from the Savannah College of Art and Design in 2010. Prior to that, she earned a B.A. from Denison University in Studio Art with a focus in Printmaking and New Media.
Sonya Reasor is your basic well-rounded, ultra-talented individual — as comfortable with a computer mouse in her hand as a fine artist's paintbrush. She is currently a graphic designer at Williams-Helde Marketing Communications and was formerly with Starbucks' Global Creative Group. Weekends and evenings you'll likely find her at her West Seattle home, sketching, gardening or just relaxing with a good book.
A need for more hands-on creative work, an interest in type, and some good old-fashioned luck led Amy Redmond to a letterpress printing apprenticeship with Stern & Faye, Printers in the fall of '98. Over a decade later and 4 tons heavier (presses aren't light, you know), she's now helping to spread the gospel of letterpress to others. When she's not in her studio (Amada Press), Amy can be found skating about town, designing print and web materials for a variety of freelance clients.
Brock Reed is the Sr. Director of Creative Solutions for Xtreme Consulting. Brock is an 18 year veteran of the creative industry. He has run 2 different shops working with a long list of clients including the Seattle Storm, Field Roast, the United Nations, Redhook, and Deloitte. Brock graduated from Washington State University and joined Starbucks as a concept specialist in store development. He loves brand, storytelling and helping entrepreneurs.
Jules Remedios Faye is the proprietrix of Stern & Faye Printers, a letterpress printery and hand-bindery in Mt Vernon, Washington. Her fine-press and artists books are held by several private collectors and special collections libraries around the country. As adjunct faculty of the design department of Western Washington University, and former Book Arts faculty at Cornish College of the Arts, Jules mentors students and interns in hand-bookbinding, book design, and relief printing. Her life-long love of books, literature, printmaking, cantankerous antique machines, well-worn hand tools & all manner of letter-forms is what drew her to the Black Arts where she continues to be a disciple of the wonders of ink on paper.
Fiona is the vice-president of program management at Wunderman Seattle, where she’s lead a team of business directors, program managers, project managers and project coordinators since 2011. The projects this group mange include digital, print, direct, social, mobile, video -- in short, just about everything. The budgets for these endeavors have run from a few thousand dollars to more than 10 million.
Before coming to Wunderman, Fiona was an account manager and project manager for several Seattle design firms, including Kendall Ross, Martini Design, and Methodologie. She was also director of marketing for Big Fish Games, VP of project management for Worktank, and an associate with Becauz, a consulting firm for Microsoft.
Rebecca has spent the past 15 years generating creative solutions for clients including Microsoft, T-Mobile, Tacoma Art Museum, Weyerhaeuser, and others, producing everything from brands to packaging, to retail environments and websites.
Having worked in a vast array of roles and environments — including agency design director, client-side designer, entrepreneur and co-founder of her own non-profit — she understands the big picture and utilizes this perspective to generate great creative.
When not building brands or pushing pixels, you might find Rebecca grooving (and laughing) in an African dance class, making stuff just for the fun of it, or playing "Mom" to her two young boys.
Andi is one of the last remaining Renaissance men on the planet. He can design, code, architect information, illustrate, write, speak Romanian, father beautiful children, win awards, and (most important) teach so it sticks. By day, he’s creative director at the digital agency, Fell Swoop, having joined them from stints at If/Then (where he was a founding partner) and POSSIBLE (then ZAAZ), and stintettes at Deloitte Digital and Microsoft. Over the years, he’s done digital design for HBO, Red Bull, EMP, National Geographic, Slacker, Starbucks, K2 Snowboards, and Xbox. He’s taught typography, interactive design, and motion graphics at both SVC and Cornish College of the Arts for more than 10 years.
Rob Salkowitz is a Seattle-based writer, speaker, marketing leader and educator focused on the future of media. He is a founding partner of MediaPlant, a digital communication and marketing agency whose clients include Microsoft, Herman Miller, Maveron, HTC, and others with needs for strategic, content, design and technical services. He is author of four books; a keynote speaker at events worldwide; coach for startups and entrepreneurs, and an expert on comics and the business of pop culture. Rob serves on the faculty of the Communication Leadership graduate program at the University of Washington, where he teaches courses on visual narrative, the future of marketing, and entrepreneurship.
Jenny is the proprietor of True Bug Press, where she’s been producing small fine press editions over the past 20 years as editor, illustrator, designer, printer, and binder. Jenny’s fine press work has been honored with the NW Bookfest Up-and-Coming Book Artist Award and she has received an Artist’s Book Production Grant from the Women’s Studio Workshop and a Philip Hofer Commission for Printing. She holds an MA in design from the University of Iowa and an MFA in book arts from the University of Alabama.
Tom has 14 years of experience researching interaction and technology use in homes, schools, workplaces, and beyond. Currently he is a senior member of the research team at Blink UX. Tom’s research experience spans understanding how people use consumer devices, websites, and apps to the usability of server software. In 2006, he graduated from the Ph.D. program in Learning Sciences at the University of Washington. There he conducted ethnographic studies of how young people learn to use digital media and how technology is integrated into educational settings.
Josh Sera is a Senior Web Developer at Disney, and for over 12 years he's worked on everything from educational software, to Flash games, to mobile apps and websites for clients like MSNBC, Nickelodeon and local favorites Sounders FC. He continues to be amazed at the power of the pocket-sized computers we all carry around, and can't wait to see what the next few years will bring.
Juliet Shen has taught typography at the School of Visual Concepts in Seattle since 1999, with a year off to get a masters degree in typeface design at the University of Reading, UK. She ran an independent design firm in Seattle from 1989 to 2012 and concentrates today on font design and fine arts. Juliet was the program director of the two Type Americana conferences in Seattle and was a board member for five years of SOTA, the producer of TypeCon, where she chaired the Education Forum committee.
She writes about type and is the author of a book about the designs of Morris Fuller Benton. Her typeface Bullen is available from Font Bureau, and she has designed custom fonts for Oxford University Press and The Tulalip Tribes, and latin companions for Mamoun Sakkal's Arabic typefaces, Awan and Zaman. Her typeface for Lushootseed, a critically endangered indigenous language of the Puget Sound area, has been featured in Glimpse Journal. Her fine art incorporates printmaking, type and drawing, and is represented by Cullom Gallery.
Jim Sherraden has been creating original artwork based on Hatch Show Print's shop archives since 1992. A Kansas native and Nashville resident since 1977, Sherraden joined forces with Hatch in 1984. Sherraden helped revive the store's past success by concentrating on its poster production and revisiting the imaginative method of letterpress printing.
Jim Sherraden is chief designer at Hatch Show Print and curator of American Letterpress: The Art of Hatch Show Print, an exhibition organized by the Smithsonian Institution Traveling Exhibition Service (SITES) and the Country Music Hall of Fame® and Museum. He is also the co-author of Hatch Show Print: The History of a Great American Poster Shop.
Trisha Smith is an Email and Web Development Manager for Oracle Marketing Cloud, based in Seattle. She and her team code emails (responsive, mobile optimized, and desktop), as well as landing pages, micro sites, and form based sites. Before Oracle she worked at the University of Washington in the Clinical Informatics Research Group. She graduated from the University of Washington with a double degree in Math and Informatics.
Michael is a Senior Interaction Designer at frog in Seattle. His career started with a small startup in 2000 and he has since worked both in-house and as a consultant with duties ranging from front-end web development to metadata and content architecture to design researcher. Currently, his design interests are around transportation, government, and the philosophy of design. Michael has a Master's Degree in Library and Information Science from the University of Washington Information School. His clients have included the United State Environmental Protection Agency, T-Mobile USA, Microsoft, REI, and Amtrak.
Dana Smitham is an Associate Creative Director at Rauxa Marketing Agency. Before that, he was an art director for Oracle Marketing Cloud based in Seattle dedicated to designing and strategizing email experiences for desktop, tablet and responsive. Clients have included Verizon Wireless, Microsoft, Amazon and Starbucks Corporate. His design background includes all aspects of corporate design, including UX and UI design, Web design, Video production. Dana received a AAA of Multi Media and Web Design from the Art Institute of Seattle.
Jessica Speigel designs highly interactive, memorable experiences in the digital space. With over 10 years experience in the design of digital experiences, Jessica was uniquely prepared for the explosion in mobile design by her background in software design and interdisciplinary education in design studies and interaction design. Jessica’s passion is designing experiences that meet users where they are, physically and mentally, leveraging the interactivity and “in the moment” nature unique to mobile devices to create highly engaging and useful experiences. Clients include Microsoft, The University of Washington, The Experience Music Project's Science Fiction Museum, Fortune Magazine, Norton, and Group Health Cooperative.
James is a UX Director with 10 years of design experience. As a designer and creative director, James led teams to produce engaging lifecycle marketing campaigns for national brands. James has experience in visual design, user experience designate, and retail marketing strategy. Outside of work, James enjoys the outdoors, dogs, and sports.
What does Wexley do? In the true sense of the word "advertising" they can act like an ad agency. That said, Wexley believes everything is advertising: traditional media, design, packaging, PR, video games, short films, even squirrel races.
You buying it? Microsoft, the Seattle Sounders, Corbis, T-Mobile, and Nike all did.
You can read all about 'em in this recent article from Inc. Magazine.
While we can't toss out a specific name for you, rest assured you will be well treated by one or more of the brilliant designers at Turnstyle. And who might they be? Well, it's fair to say they are Seattle's most up-and-coming design firms, with a load of awards and an impressive array of clients. Such as? DRY Soda, Nordstrom, Teague, Jaipur Avenue Teas, Vulcan, and Swedish Medical Center.
Back in 1998, a digital agency opened in Seattle with a funny name. ZAAZ was literally defined as “something new.” Fourteen years later, they are still innovating—and now they’re on a brand new adventure. Today they are POSSIBLE. And with the combined strength of 32 offices in 17 countries, they are a global creative force to be reckoned with. To prove that, here's a partial list of awards they've won over the years: Emmys, BDAs, ISDAs, and even a Peabody (and let's not forget those ADDYs, CLIOs and Lions). ZAAZ /POSSIBLE has handled digital projects for Google, Sony, Ford, Nokia, and Microsoft.
As a member of Deloitte Digital Chris brings 17 years of experience in developing brands and businesses. His depth of skills and expertise range across a wide array of brands including BMW, XBOX, Nike, MTV, The NFL, GE, Kohler, Microsoft, Dell, Bank of America, Merrill Lynch, LG and AT&T.
At Deloitte Digital, Chris is a national experience design leader heading the Seattle Studio User Experience, Visual Design and Front End Development teams. Prior to joining Deloitte Digital, Chris held leadership positions at Publicis, Organic, Frog Design, Schematic, and Ubi Soft Entertainment. Chris hold a BFA in Illustration from Syracuse University and a MFA in Design & Technology from Parsons School of Design.
When away from pixels, Chris is a father and husband who enjoys racing in triathlons, mountain biking, esoteric board games, diving, snowboarding, fly fishing, hiking and generally anything outdoors away from a screen.
Jenn Stoner started her advertising career pretty much in your shoes. Her first steps were to get a book together, which she did at The Creative Circus in Atlanta. From there, this small-town Ohio girl has seen the world, working in creative agencies around the globe including Goodby, Silverstein & Partners in S.F., David & Goliath in L.A., TBWA/Chiat LA, Wieden+Kennedy in Portland, and DDB Berlin. Her brand experience includes more clients than she can count, but most notably she’s worked on behalf of Nike Women, Reebok global, Visa global, Cazadores Tequila, Mars Foods and Wonderful Pistachios. While well versed in traditional advertising, Jenn is passionate about working with brands' digital, social and mobile platforms to help further their consumer relationships. She is currently consulting at Starbucks Global Digital, as well as several ad agencies. She also has several other full-time jobs where she works (and plays) as a wife, mom, scuba diver, tennis player, entrepreneur, and Ohio State Buckeye fan (sorry, Ducks fans).
Royal Stuart is an account director at Digital Kitchen. He’s been managing client relationships for most of the last two decades. First as a designer, tasked with turning client desire into reality, honing his ability to present those ideas under pressure. And then as an account director, listening intently to both his clients’ needs and his design teams’ ideas, ensuring everyone is heard equally. Royal has a BFA in Visual Communication from the University of Oklahoma, and a Certificate in User Centered Design from UW. He has worked for a wide array of clients, from Accenture to Qualcomm, BNSF to Tableau. Outside work, he enjoys writing and critiquing music for a handful of local blogs, and striving to see the world through his seven-year-old’s eyes.
Lucas Svaren is a graphic designer at Hey, Advertising in Seattle. He has a background in graphic design, illustration, and photography, and enjoys the vast capabilities of Photoshop both for work and fun. Lucas’ work ranges from magazine ads, packaging and mobile apps to billboards and building wraps. Before making his way to Seattle, Lucas worked at Crispin Porter + Bogusky in Boulder, and Venables Bell & Partners in San Francisco. His impressive list of clients includes Pepsi, Audi, Zynga & Adidas. He studied design at Miami Ad School and WSU and now brings his chops to SVC.
After three years as a design director at Hornall Anderson Design Works, Nick Thiel is now part of Starbucks Global Creative. He has more than a decade of experience working on the whole nine yards: websites, mobile apps, social media, and the strategy-setting that drives every successful project.
Before Hornall Anderson, Nick was a senior designer, and then art director for POP where he was the lead creative for the Target account. Along with Target, he's designed or supervised work for Nike, Xbox, AT&T, Amazon, and -- wouldn't you know it -- Starbucks.
Brian Thurston Bralczyk is a passionate advocate for elegant, user-centered design. As a Senior UX Designer at Amazon, his work focuses on new ideas and new ways of thinking about current products. His ultimate goal is to create awesome, personalized experiences, that provide just what the user needs on any device.
Laura graduated from Whitman College in 2008 with a B.A. in English. Shortly thereafter, she worked as a curriculum coordinator for the Boys & Girls Clubs of King County before moving back to Walla Walla in 2010 to pursue grant writing for Camp Fire USA. In 2012, she returned to Seattle to accept a position as a copywriter for the daily deals site Zulily where she spent 6 months honing her marketing and strategic writing skills. Blessedly, she was offered a job as a creative writer for Project Bionic in the spring of 2013, where she has been ever since. Today, she uses her experience in a wide range of writing styles and media to craft original, engaging content and strategic social campaigns for clients including DRY Soda, Smith Brothers Farms, Glutenfreeda Foods, Ellington Handbags and many more.
Matt is a product designer at Facebook where he works on the Atlas product team. Atlas is a digital ad server and measurement platform for marketers and agencies, providing one place to manage, deliver, measure, and optimize digital campaigns. Before joining Facebook, Matt worked as a user experience designer at Fell Swoop and Ascentium where he designed websites, applications, global campaigns, games, and retail experiences for clients such as Time Inc., Microsoft, T-Mobile, Sprint, Moving Comfort, PACCAR, Viking River Cruises, and Del Monte Foods.
Wes Van Wambeke is design manager for Intelligent Product Solutions, a full-service product design agency with offices in New York and Seattle. He’s spent most of his career as an industrial designer and creative team leader, most recently for Precor, Black & Decker, and Porter Cable. Wes’s approach to design is to create truly great customer experiences that return tangible business results. So, while he is an advocate of developing your craft and creating solutions that are aesthetically beautiful, his passion is to practice and advocate for how good design is good business. As an example, his design work on Precor’s new commercial cardio treadmill helped land the single largest sale in the company’s history — a $25 million piece of evidence of the business power of smart design.
Surya Vanka, the creator of the Design Swarm technique, is a designer, educator and author who has been at the leading edge of physical and digital experiences for more than 25 years. He served as director of user experience at Microsoft, a tenured professor of design at the University of Illinois, and a fellow at the prestigious Center for Advanced Study. He has authored design books and other publications, lectured in more than 20 countries, and earned several industry awards. Surya recently chaired the Industrial Designer’s Society of America’s 50th anniversary international conference, held this year in Seattle. While he is not traveling the world running Design Swarms, he leads AUTHENTIC, a Seattle based design consultancy.
Born and raised on the other side of the tracks in Los Angeles, Ramon quickly grew to understand that the arts could take him to another place. With the encouragement of some fine teachers he excelled at the Pasadena Art Center. After seeing a Nike commercial, he realized that “Art” was a major force in communicating a powerful message.
A move to Seattle for love led to 7 years at the independent creative powerhouse, Creature where he worked as a hands-on creative, both managing client relationships and applying his fine arts and digital background to creating memorable campaigns. In the last two years, Ramon has brought his creative expertise to world renowned ad agency, Wongdoody! and recently rebranded the company.
Ramon’s clients have included Expedia, Seattle’s Best Coffee, Alaska Airlines, District Clothing, Seattle International Film Festival, Woodland Park Zoo, Jansport, Umpqua Bank, The Country of Venezuela
Ramon’s work has been recognized by Cannes, D&AD;, The One Show, The Art Directors Club, Type Directors Club, Graphis and Communication Arts.
Chaitra Vedullapalli is the CMO of Meylah, an ecommerce marketplace hosting platform aimed at small businesses who don't have an e-commerce capability on their websites. She's also a leader of the Ignite Washington Initiative, a digital readiness project for small and mid-sized businesses. Until 2012, she was a senior director for global sales and marketing, product management for Microsoft.
A resident of Louisville, Kentucky, Brad Vetter will be making a rare appearance as a visiting instructor when he pays a visit to Seattle and SVC. A designer, artist, educator and letterpress printer, Brad began his letterpress career with the legendary show poster shop Hatch Show Print in Nashville. Throughout his eight-year tenure at Hatch, Brad printed over 500 unique gig posters for big name bands, worked with ad agencies around the world on larger scale design projects, helped teach workshops throughout the country, all while training printers at Hatch Show Print’s growing internship program. Brad left Hatch in 2012 to start his own letterpress and design studio in Louisville. Bouncing between 19th and 21st century technology and techniques, he continues to hand print rock-and-roll posters for the likes of everyone from Gregg Allman to Yo La Tengo.
J.C. Vieth is the technical experience director for Blast Radius, a global digital agency headquartered in Vancouver B.C. Here, in Blast's Seattle office, J.C. spends most of his time working on Starbucks' digital projects.
Before joining Blast Radius, J.C. was the creative technology director for Tribal DDB and DDB West, and also served in a number of positions for the interactive group at Seattle ad agency, HL2. Going way back, J.C. entered the digital realm as a "new media designer" for ZAAZ (now Possible).
In these jobs he's gained invaluable experience as an interactive designer and strategist, but with a liberal sprinkling of technical expertise in SEO, SEM, information architecture, and multiple solution stacks, including LAMP and WINS (bonus points if you know what those stand for).
Andre Vriesman is a copywriter who works from the golf course. Specifically, the putt-putt course at the Wexley School for Girls. Andre has created award-winning work for brands like Group Health, Darigold, Redhook Ale, Ford, Microsoft, Wilson Tennis, T-Mobile and Nationwide Insurance. He is a graduate of the VCU Brandcenter and Oregon State University and is happily married to someone who is not his work.
An online and social media innovator, Emily Warn earned her career chops at Microsoft in the mid ‘90s. After rising to editor-in-chief of Microsoft.com, Emily envisioned and launched the MSCOM Network 1.0, unifying what was a hodge-podge of disparate websites into the high profile online brand it is today. After leaving Microsoft, Emily received a Webby Award for creating the first major online resource for poetry, and she launched Harriet, now the most influential blog on poetry. Recently, Emily expanded her web-based wizardry to the world of mobile devices. She developed all the go-to-market materials for Kiha, Paul Allen’s mobile device start-up that uses natural language semantic processing for everything from Androids to iPads. Now on assignment for the Microsoft Developer Network (MSDN), Emily manages 18 technical writers (without a whip) who are responsible for developing content for cloud, mobile, web and desktop developers.
Linda Watts, is the President and owner of The Watts Group, an executive recruiting firm specializing in the advertising and marketing field. The company is based in Santa Monica with recruiters based in San Francisco, Seattle, and Southern California.
Linda began her recruitment career in Chicago placing creative talent. She and her colleagues now work across the US (and sometimes the world), placing candidates in all disciplines of advertising: account, creative, media, planning, and digital. Among their clients are some of the most highly creative privately held agencies as well as offices of the major holding companies.
Isaac is a product design practitioner, most recently working as a design lead for uberCOMMUTE, Uber's first attempt at true peer-to-peer car sharing in the U.S.; before that, he was at Amazon, designing their at home shopping device, Amazon Dash. He's self-taught, with 15+ years of experience, ranging from independent consulting, design firms, non-profits, early & late stage startups, all the way to fortune 500 companies. His passion for design & technology has continually pushed him to learn and adapt. In addition to his daytime work, he volunteers as a mentor at Framer JS Seattle. Isaac currently resides in Ballard, Seattle WA with his wife and three young children.
Vince Werner is a founder and owner of Clatter & Din, which everyone agrees is the place you want to go in Seattle for first-rate audio and video production. The big dogs of Seattle advertising all do their radio, TV, and video projects there, and we suspect it's not because of the beer on tap right as you get off the elevator. While Vince has spent most of his career as an audio engineer, in recent years he's added video shooting and editing to his repertoire. He's got a great eye, well two of them actually, and a terrific sense of humor. In fact, he'd be the greatest person in the world if his wife, Mary, hadn't already claimed that title.
Bram Wessel is a principal and experience strategist at Factor LLC, a Seattle-based firm specializing in user research, information architecture, and human-centered design for Fortune 500 companies. His clients at Factor include Adobe, Catalina, Crate & Barrel, Safeco, UW Medicine, West Marine, and many others. In the decade before founding Factor, Bram was an experience strategy consultant in Seattle, New York, and Los Angeles, serving companies such as Sony, Volvo, MasterCard and Intel, to name a few. He’s done speaking engagements at numerous conferences, workshops and graduate classes, serves as the sponsorship director of the Seattle IXDA chapter, and is a member of the Information Architecture Institute (IAI).
A recent Google search of "Andy Westbrock," uncovered an Art Director currently working at Copacino+Fujikado in the location of Seattle, Washington, United States of America. Andy claims to enjoy writing, design, photography, illustration and numerous outdoor activities. Google also states that he has worked with brands such as Carhartt, Darigold, Ford, Seattle Mariners, Seattle Sounders FC, Toyota, Wilson Tennis and Washington State University, at such fine advertising institutions as Wexley School for Girls, Sedgwick Rd and Saatchi & Saatchi LA. These findings also suggest Andy is a graduate of Brainco: The Minneapolis School of Advertising & Design. Several videos, a background check and credit score were also found. These shall go undocumented.
Tim Whalin is a Senior UX Designer at Amazon working on their mobile shopping app, the 13th most downloaded app in the world. Many of his projects at Amazon have been focused on V1 technologies like the Dash Button, wearable apps like the Apple Watch, and voice shopping assistants. With over fourteen years of experience in web design and user experience, Tim’s approach to UX is focused on creating practical, simplistic products for customers. Beyond his design career, Tim is learning to play the ukulele and is an avid ping-pong player.
Kevin has been building, managing, and directing teams since 1995 with a passion for user experience — from user research to interaction design to rapid prototyping. Currently, he's deploying his skills with frog design, creating multi-channel experiences for multi-billion dollar international companies and startups. He has had the fortune to help create web, mobile, call center, intranet, and extranet experiences for companies including ABCNews.com, Bill & Melinda Gates Foundation, Budget, Casey Family Programs, Costco, Cummins, Discover, Expedia, GE Appliances, MasterCard, Microsoft, Nike, Nintendo, Premera Blue Cross, Starbucks, T-Mobile, University of Washington, WA Dept. of Commerce, Washington Post and others.
Jenny is the director of SVC's letterpress program, which she established in 2001. Her love of the printed word was formed during her apprenticeship at Peter Koch Printers while earning an MA in Design from U.C. Berkeley. Upon arriving in the Northwest, she was greeted with warm camaraderie by an outstanding local letterpress community. She’s returned their hospitality by helping to make the SVC letterpress studio a hotbed of creative energy and a community gathering place. Along with her SVC responsibilities, she is editor in chief of Letterpress Commons, a global wiki website.
Sean Wolcott is a graphic designer, currently wearing the hat of senior art director for Xbox, designing user experiences for millions of people. In the 15 years he’s been plying this trade, he’s worked for some of the top design firms in Seattle. Perhaps the crowning achievement of his design education has been the opportunities he’s had to study with design great Massimo Vignelli, one of the leading proponents of modern design. For his Xbox work, as well as the design Sean does from his own clients through Rationale, he believes that design is to be harnessed as a logical, problem-solving process, not just an arbitrary application of style. He has a great passion for design history, typography, modernism, and all things bold and simple.
Tracy Wong is Chairman/Executive Creative Director of WONGDOODY with offices in Seattle and Los Angeles. The agency was recently named an Ad Age Standout Agency and Small Agency of the Year, as well as one of Adweek’s Best Agencies in the US. Their clients include Amazon, T-Mobile, Nike, Scion and The Seattle International Film Festival.
Tracy has won over 350 national and international awards for advertising that spans three decades. This includes work in the Clio Hall of Fame, The One Show, The International Advertising Festival at Cannes, British Design & Art Direction, The Effies, Communication Arts, Grand Prize at the Radio Mercury’s and multiple Best of Shows at the Andys. Other notable honors: the American Advertising Federation’s Silver Medal for Lifetime Achievement, Finalist/Ernst & Young’s Entrepreneur of the Year, and Marketer of the Year for the AMA/Northwest.
Tracy was named to a list of the top 25 “Most Influential Advertising Art Directors of the Past 50 Years” in an industry survey conducted by Graphic Design USA. To those outside of advertising, he is most recognized for his appearance on the premiere episode of AMC’s “The Pitch,” a docuseries about the real “Mad Men.”
His career began at Ogilvy/NY and Goodby, Silverstein & Partners/SF. Tracy is a graduate of Art Center College of Design and the University of Oregon.
Lastly, Tracy is male, not female.
If you've already memorized the 2013 CA Typography Annual, then Laura Worthington's "Hummingbird" font must look quite familiar. Well, this wasn't Laura's first trip around the type awards block, as she's published 28 fonts since she moved from freelance graphic designer to full-time type designer (and hand letterer extraordinaire) in 2010. Right now she's designing custom fonts for Fortune 500 companies, working on her own designs, and sharing her love for exquisite type design.
As a serial entrepreneur, Pete has had one success after another. He is an experienced CEO, having founded both Urban Influence, an award winning design firm, and Mode of Fitness, a gym and fitness studio on Seattle’s Capitol Hill. Through his work at Urban Influence he has helped define brand strategies for multinational companies with billions in revenue.
Born and raised in Tokyo, Yoshiko Yamamoto first studied sculpture at Tama Art University in Japan. After moving to California, she studied classical music and modern Japanese history at the University of California, Berkeley. In 1996, she founded The Arts & Crafts Press with her husband, Bruce Smith, and taught herself the crafts of letterpress and block printing. For her limited edition linoleum block prints, Yoshiko uses the flora and fauna she finds either in America or Japan – anything from fir trees to heron, or koi fish to crickets, and creates them using up to 20 blocks, each with a different color. She has her printing studio in Tacoma.
Wacarra Yeomans is an expert in creative strategy and user experience in the digital direct marketing channels. After leading a national creative team at one of the largest tech companies in America, Wacarra launched Loxley, a customer experience consulting firm, to work with clients to create impactful digital experiences. Loxley is a business with purpose that believes diverse teams deliver better results, so they hire all entry-level positions from low-income and underserved communities. Wacarra has worked with a variety of brands including Verizon Wireless, REI, LEGO and Hawaiian Airlines and was recently named one of the 40 under 40 in Direct Marketing by DM News.
Thirty-five years ago, Ellie, turned to her husband, Carl, and said, “What would you think if we bought our own press?” Having been an after-school printer’s devil, he already knew how to read upside down and backward. She had been captivated by type and letterform, first as a cartographer and later as a designer. Together, they designed and produced maps and atlases — always with an interest in the technical side of ink on paper. Later, they developed graphic software, she directing the look and feel; he, under the hood with the digital nuts and bolts. The C&P Old Style press they started with has now been replaced by a Vandercook and a Pilot, which they use to print poetry broadsides at The North Press in Port Townsend.
As a multidisciplinary designer practicing where development of technology and design implementations intersect, Churu approaches with a sharp focus and a wide periphery. Three years in robotics and seven at top design consultancies have yielded a large catalog of work that spans many industries and subject matters. From humanoid robots to new affordances for human-machine interaction, his creativity has contributed to the success of products and strategies for Fortune 500 companies to startups. Currently he is a senior designer at TEAGUE focused on defining elegant and well considered ways we can live with and use technology in the future.
Robert Zwiebel is a senior graphic designer for Hornall Anderson, the largest design firm in the Seattle area. He’s worked on a broad range of clients from mobile phone manufacturer, HTC, to Starbucks’ juice brand, Evolution Fresh. Before joining Hornall Anderson, Robert was a designer for the legendary Modern Dog Design Company. He has a BA from the University of San Diego, and a BFA in Graphic Design from Cornish College of the Arts.