While SVC’s instructors are all professionals, they aren’t professional teachers. Their expertise, instead, is in social media, graphic design, copywriting, or any of a hundred other topics that likely have a lot to do with your career path. The advantage of learning from pros is that they aren’t teaching out of a book. Their knowledge is based on solving real-world, everyday business problems. Another upside to having a professional teach you, is that you’ll make an invaluable contact with someone who can help you and your company take it up a notch.
Interested in teaching?
If there’s a class or workshop you’d like to lead, or if you have a suggestion for a course you’re interested in developing and teaching, we’d love to hear from you.
Larry Asher is creative director of Worker Bees, an award-winning marketing communications firm. During his career, Larry has been on both the delivery and receiving end of critiques for ad, design, web, and video projects for clients such as Nike, US Bank, Razorfish, Swedish Medical Center, and AT&T Wireless. He has taught and lectured on design and communications at the University of Washington, Washington State University, and the AdWeek Creative Conference. Some of Larry's corporate training clients include Starbucks, Microsoft, and Group Health.
Dana Asper is a full-time freelance graphic designer and web developer with more than 12 years of professional experience. She has worked both independently and in-house for creatives, small companies, government organizations, and large corporations around the world. As her career in web development grew, so did the need for creative websites that provided ease of use for clients to manage their own content. In her efforts to find a solution to fill this need Dana found Squarespace. Now, nearly eight years later, she works exclusively with Squarespace as she feels it provides the best user experience for herself and her clients. Dana works with Squarespace staff to beta test their platform and is one the most experienced independent Squarespace developers in the country. Dana currently resides in Olympia, Washington with her husband and one-year-old son.
Amy Balliett is the co-founder of Killer Infographics, a Seattle-based design firm that develops (you'll never guess) infographics for both print and digital on behalf of a wide variety of clients, including White Pages, Microsoft, and Molson. As the Chief Swiss Army Knife at Killer Infographics, Amy serves a number of purposes (like a Swiss Army Knife) including account and client management, design team and project management, sales, marketing and even takes on a few infographic designs when her design team is booked up. Before starting Killer Infographics, Amy co-founded ZippyCart after a long career in SEO and web development/design.
Following a kick start at the user experience powerhouse Blink Interactive, Laura branched out on her own to independently conduct user experience research and usability testing for various clients around the Puget Sound region. She is dedicated to giving users a voice while helping clients define their business goals and provide positive experiences for their customers. Laura gained the valuable ‘vendor’ status at Microsoft and also collaborates with many other agencies in Seattle including Fell Swoop, Produxs, and Anthro-Tech. Laura is a graduate from the UW Human Centered Design and Engineering Masters program and holds an undergraduate degree in marketing.
Jeff's passion for typography (or is it a scary obsession?) comprises a large part of his design identity and is reflected in all of the work he creates. His poster work and ideas have been featured in the HOW International Design Annual, the HOW Self-Promotion Annual, and Communication Arts. His design experience includes work for Starbucks, Expedia, InfoSpace, National MS Society, Make-A-Wish Foundation, Cystic Fibrosis Foundation, and Disney.
To say Jeff's design enthusiasm is contagious would be an understatement. He has shared his love of design, concept, and typography with anyone who will listen, from individuals to large groups. He is a creative manager at Starbucks Global Creative, and was principal and creative director at Jelvetica here in Seattle. He also recently finished his role as President of AIGA Seattle.
Lucky for SVC and for the mechanically impaired letterpress printers everywhere, David Black artfully applies his skills from his former career as a trained motorcycle mechanic to his latest obsession: letterpress equipment. He is the proprietor of 13 Black Press and cares for his own one hundred and thirty year-old printing press while scouting dusty basements and warehouses for more pieces of letterpress history.
Since 1996, Andy Boyer has worked in a number of emerging areas of online marketing. He started with streaming media pioneer RealNetworks, before there was such a thing as online video. Later he was a principal at Spring Creek Group, one of the earliest social media agencies (now owned by IPG Mediabrands). He is now a principal at Social3i, a consultancy that since 2010 has been helping brands with their content marketing strategies. In addition, he is a co-founder of Seattle tech start-up Relaborate, whose software solution helps companies rethink the way they collaborate. Along with teaching at SVC, Andy teaches Entrepreneurial Marketing and Social Media Strategies at the University of Washington Foster School of Business.
Ashley Bright is the creative director for project A, a design collective he started in 2010 after taking a breather from three of the largest digital agencies in the Pacific Northwest. Prior to founding project A, Ashley was creative director for Blast Radius, the strategic interactive arm of WPP in Seattle. His clients in this post included Microsoft, Pemco, and Starbucks. Before Blast Radius, he was creative director for Ascentium, working on clients such as Windows Mobile, Expedia, T-Mobile and Verizon. Earlier still, Ashley was associate creative director for Razorfish, overseeing creative for AT&T and TiVo while leading the creative and user experience teams. The common ingredient in all these positions, besides creating and directing the work itself, was doing lots of presentations.
Betsy Bruce is the founder of Performance Factor, a training and performance support consulting company in Seattle. She is the author of Sams Teach Yourself Dreamweaver in 24 Hours (Pearson) and eLearning with Dreamweaver. Betsy is an Adobe Authorized trainer and a long time web developer.
Aaron Burnett is an expert in search engine optimization and a broadly accomplished marketing executive. He's president of Wheelhouse Search, a performance-driven search marketing agency based in Seattle. Wheelhouse provides search marketing services to a wide variety of clients – from global medical giants to household names in technology, and from hardcore ecommerce sites to B2B software providers.
Aaron's prior experience includes executive roles as principal for Produxs, VP marketing for Pivotlink, CEO of Nuevas Fronteras, VP marketing for NetMotion Wireless, SVP marketing for Speakeasy and VP sales and marketing for AT&T Wireless Services. Aaron is a cum laude graduate of the Edward R. Murrow School of Communications at Washington State University.
Frank is an associate director of interaction design for POP, one of the largest digital agencies in the Northwest. Before joining POP in 2008, Frank was the director of technology for the Morningside Academy and was the co-founder and programs director for The Shunpike, a nonprofit arts consulting company. Frank holds a BA in computer science from the University of Pennsylvania and a M.S. in information management from the University of Washington.
In 2003, Cal McAllister joined up with Ian Cohen, formerly of Portland's legendary Wieden & Kennedy agency, to create a company that could put on the flightless-bird equivalent of NASCAR, if it so desired. "The name," jokes Cohen, "came from a group of nuns in Wexleyshire, England. They were cantaloupe farmers with a holistic approach to their garden." Advertising Age put Wexley first on its 2006 list of favorite agency names; the company beat out Tokyo Plastic, 86 the Onions, and Acne.
A Seattle-based studio director, designer, and entrepreneur, David Conrad has a tremendous breadth of experience in various fields of design. David is the Seattle chapter organizer at Creative Mornings and the studio director at Design Commission, which has created interactive projects for a number of Seattle-area startups.
David prides himself on keeping his work innovative and relevant while maintaining strong relationships with his clients. He enjoys thinking strategically about how design and technology shape good products. His specialties include design strategy, experience design, collaborative processes, account management, studio management, interface design, information architecture, and front-end development.
Jim Copacino is Co-Founder and Creative Director of Copacino+Fujikado, a Seattle advertising agency. He holds a B.A. in English Language and Literature from Ohio University. Jim has won hundreds of awards for his creative work, including the prestigious Gold Lion from the International Advertising Film Festival in Cannes. He serves on the Foundation Board of Western Washington University and is an advisor to the WWU College of Business and Economics. He is a former president of MAGNET (Marketing and Advertising Global Network), currently serves on the Seattle Advisory Committee of the national public service Ad Council.
Steve got his start in graphic design by not starting in graphic design—but rather journalism. After skipping the news room, he began his current career as a copywriter at Modernista. Ultimately, however, he was compelled by the more visual aspects of creativity (and admittedly a bit of wanderlust), and started working in visual shops around the world, from the type foundry Judd Design to giant advertising agency Saatchi and Saatchi in Singapore. Turns out his writer's sense of storytelling went hand-in-hand with the graphic design he loved to create.
Then, just like that, Steve quit to pursue a career as a professional road cyclist. He even made the cover of Velo News, but you could only see his feet as he was crashing at the time. He returned to graphic design (with a few more scars) at Creature, where he continues to develop his eclectic, mixed-diciplined approach as both a design director and creative director.
Steve's work has been recognized in Cannes, D&AD;, The One Show, The Art Directors Club, Type Directors Club, Graphis, Clios, Communication Arts, and many other publications. He was even featured by Graphic Design America as one of the top 30 up and coming design thinkers in the country. And in that magazine you could see his face this time, not just his feet.
Ryan is strategy director for Creature, a Seattle ad and design agency with serious momentum. Among the assignments he's helped lead at Creature are the redesign a sports beverage, re-imagining of a university, reenergizing a global consumer electronics brand, and crafting a human voice for the world's foremost humanitarian. He’s crafted creative strategy for HP, Dell, Microsoft, Nokia, E&J Gallo Winery, Nike Retail, and Nuun, along with an arsenal of upstart and challenger brands, and his work has been recognized by the Effies, One Show, and IAB for innovative strategy. Today, his teams are working with a game-changing social commerce innovator, an upstart entertainment designer, a coalition of growers defending the integrity of a French wine region, and a cadre of rogue scientists developing a revolutionary digital discussion community.
Linda Davidson is an artist who lives and works in Seattle. She started out in NYC drawing fashion ads for Bergdorf Goodman among others, then moved her focus to a fine art practice which she continued on three continents. Davidson uses drawn and painted imagery in various and evolving sequences to explore ideas around beauty, ambition, decadence, decay and the anxieties of contemporary life. Installations often involve hundreds of separate paintings each of which might be altered or reoriented to fit new spatial or thematic contexts. Davidson has shown her work widely and it is resides in many public and private collections. Permanent public commissions include work for the lobby of Swedish Hospital in Issaquah and the escalator lobby at 818 Stewart.
For the last fourteen years Matt has worked in the user-centered design field crafting user experiences for web and mobile. Matt has worked as a Visual Designer, Information Architect, Interaction Designer, and User Researcher on projects for companies such as Zynga, Clearwire, AT&T, Goldman Sachs, J.P. Morgan, General Mills, Zumiez, Tempur-pedic, and Wetpaint. In 2008 Matt co-founded Fell Swoop, a Seattle based user experience design company. At Fell Swoop, Matt leads project teams in designing innovative yet pragmatic design solutions that help clients realize bottom line results.
Josh Dirks is the CEO and co-founder of Project Bionic, a three-year old Seattle firm that specializes in creating social media and mobile content for 40 (and counting) area clients.
But this is hardly Josh's first trip around the Internet block. He was most recently the director of digital (as well as, head for strategic sales and marketing) for Entercom Seattle. Before that post, he was a partner and director of sales and marketing for Pin Point Marketing, a web design and development firm.
His first toe in the Internet waters came back in 2005, when he was an optimization evangelist for 10X Marketing, an SEO consultancy funded by Paul Allen, among others.
Kate Dobson is a graphic designer at Nordstrom's Corporate Headquarters in Seattle. Her design background includes all aspects of corporate branding, including logo creation, layout of promotional collateral, and website design. She also specializes in product and environmental renderings and illustrations. In addition to her print work for Nordstrom, she has volunteered her services for non-profit organizations such as Bellevue Arts Museum, ACT Theater, and Shoreline Farmers Market. Kate received a BFA in Graphic Design from the Savannah College of Art and Design.
Christine is a well known WordPress, Social Media and Customer Relationship Management consultant living in Seattle WA. She regularly holds WordPress, SEO and CRM workshops as well as various speaking events. Christine has been involved with software, the Internet and Web Publishing for over 20 years but now develops almost exclusively in WordPress and other ‘Open Source’ technologies.
Christine is an enthusiastic proponent of ‘Open Source’ software and especially WordPress. In her view, WordPress is at the forefront of the ‘open source’ revolution because it epitomizes all that ‘open source’ stands for. It empowers anyone to become a true part of the social media phenomenon. With WordPress, you can develop a superb website and blog; you can maintain it yourself, accommodate many contributors and vast quantities of materials; you can incorporate or share with an amazing assortment of social media sites such as Facebook, Biznik, LinkedIn, YouTube, Twitter and more. You become part of a global community that is expanding every day.
Kate Fernandez is a visual artist and cultural entrepreneur who has been spreading the gospel of letterpress for nearly ten years. She teaches printing throughout the northwest and consults for the Hamilton Wood Type and Printing Museum in Two Rivers, WI. Fernandez is also the founder of the Abactors' Hideout, a print shop at Smoke Farm in Arlington, WA. She received a BA in Comparative History of Ideas from the University of Washington and studied typography and design at the School of Visual Concepts.
Throughout her 19 years of professional design work, Stacey Fischer has developed a knack for diversified design, producing packaging, brand identities, Web sites, ad campaigns and more for such clients as Starbucks, Microsoft, go.com, Logitech, VISA, and Macromedia. Her work at Landor Associates, CKS Partners, marchFIRST and as principal of Buoyant Design, she has earned the trust and respect of her clients and peers. An AIGA member, Stacey has won a silver award in the Seattle Show for Office for Mac 2004 packaging, as well as gold and silver ICON awards for go.com's identity. She is a graduate of San Jose State University with a BA in General Design Studies with an emphasis in Computer Graphics and Design.
"Mr. Fotheringham" is the signature Ed has used on his work since he began his illustration career. It was, according to Ed, a peurile attempt at being clever, and it seems to have stuck.
Ed's formative years were spent in Sydney, Australia. He was subsequently educated at the University of Washington School of Art.
Ed made a significant occupational change from fine artist/stockboy to illustrator in 1992. Making illustration in areas as varied as punk rock and Neiman Marcus, The New Yorker and Ladies' Home Journal, snarky fiction and illustrated children's books, a Visa Card ad campaign and elementary school auctions, as well as collecting a few awards along the way, Ed continues to enjoy solving visual problems with blotty lines.
IF/THEN is one of the top web design firms in Seattle. Jim Catel, Ricky Castro, and Andi Rusu make up the trio who founded the studio and continue to propel its work. All are alumni of ZAAZ (now Possible Worldwide), one of the largest web developers in the city, and are also adjunct faculty members at Cornish College of the Arts. Among the awards IF/THEN has won are Communication Arts, AIGA 365, and the Webby Awards. IF/THEN clients include KEXP, EMP, Microsoft, Top Pot Donuts, Vulcan Real Estate, PBS, National Geographic, and Seattle University.
Brandon Geary is SVP Strategy of Razorfish, a part of Publicis Groupe, where he works on Xbox, Windows, and now Netflix. Brandon is tasked with leading a team of account planners and business strategists to drive break-through experiences while helping shape the future of the agency’s business. Prior to joining the agency, Brandon was SVP of Strategy at Blast Radius where he spent his time leading planning, user experience and strategy teams across digital media and web development efforts for Nike, Lululemon, and Disney. In all, he has 18 years of brand, direct and digital marketing experience across a diverse set of industries and categories, having won both Effies and Webbies.
Bo Gilliland is on a mission to help his clients and students communicate better. Before taking a job at Tether Inc., he was the marketing communications manager at Methodologie, a Seattle firm that works with the likes of Boeing, the Coca-Cola Company, and the MacArthur Foundation. In addition to working on client projects, Bo was responsible for all of Methodologie’s communications—website, email newsletter, print collateral, you name it. His experience includes writing, editing, content development, and brand strategy for clients such as Safeco, Andrea Bocelli Prosecco, Potlatch Corporation, and Kidder Mathews, to name a few.
Leanna Gingras’s ultimate goal is to make artful, positive contributions to the difficult and exhilarating task of being a human. Lee’s user experience practice draws on a background as a front-end dev, a masters in human-computer interaction, and a bachelors in philosophy. Her diverse client list includes Rick Steves, Columbia Sportswear, T-Mobile, and JSTOR. When she’s not busy bribing users with burritos and whiteboarding crazy ideas, she’s off traveling the world and scaling mountains.
Dan Goldgeier is a Seattle-based freelance copywriter with 13 years’ experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and has won ADDY awards in Atlanta, Cleveland, Nashville, Cincinnati, and Rochester. In addition, he is a regular columnist for TalentZoo.com and a writer on AdPulp, a leading ad industry blog. In 2011, Dan published the best of his TalentZoo.com columns in a book entitled “View From The Cheap Seats: A broader look at advertising, marketing, branding, global politics, office politics, sexual politics, and getting drunk during a job interview.”
Ian Goode is the owner (Sea Captain is his actual title) at Gigantic Squid, a creative production company here in Seattle specializing in retouching. The company works primarily in advertising, mostly with clients from outside of Seattle. However, on the local front, Gigantic Squid works with Starbucks, Wunderman, Cole and Weber, Wexley, EMP, and John Keatley to name a few. Of course, using words to describe Photoshop magic is not a great idea. So, take a look and be prepared for some visual amazement.
Sara Guizzo is the Recruiting & Development Manager for POP, one of the largest digital agencies in Seattle. Founded in 1996, the equivalent of the Pleistocene Age in internet years, POP has more than 200 employees in its Seattle and San Jose offices, and they're kept busy working on behalf of Target, Nike, Toyota, and Nintendo among many others. Before joining POP, Sara was a senior recruiter for Ascentium, and a director at FILTER. Earlier still, she did recruiting for the Experience Music Project and Amazon.com
Formally trained in Paris and San Francisco as studio artist, Abigail has spent the last 20 years in design where she found that the product-oriented, fast-paced collaborative energy is the perfect fit. She has worked in numerous visual and UX design, marketing, and creative direction roles in business-to-consumer, business-to-business, enterprise, and startup spaces. She is happiest wearing a lot of hats doing work that unearths new considerations, presents interesting problems, and makes people’s lives easier and more engaging. She has done extensive work across a wide range of mobile and desktop platforms for Microsoft, Intel, AT&T, Philips, Coinstar, Haiku Learning, The Fairmont Olympic Hotel, Airship DVR, and Ravishing Radish Catering.
Cynthia Hartwig founded her advertising agency, Sharp Hartwig in 1979 when she was 26 and too young to know better. Recently, she's concentrated her creative forces on finishing her first novel. Francis Ford Coppola purchased Cynthia's first short story in Zoetrope All Story and she's been published extensively in other literary magazines. Her teaching credentials include the University of Washington, Western Washington University and SVC. She recently co-founded Two Pens with Emily Warn to teach business people how to write from both sides of the brain.
Writer of sorts at Copacino+Fujikado, Mike has spent 16 years writing for clients such as REI, the Seattle Mariners, HomeStreet Bank, McDonald’s, AT&T Wireless, etc., etc. He’s been recognized in Communication Arts, the Seattle Show, the Obies, Creativity, and sometimes at the mall. Mike’s won several shiny statue-like things for his efforts, including a Radio Mercury General Prize, the proceeds from which were blown on candy and bubble gum. Mike attended SVC shortly after graduating from WSU with a BA in English/Business.
Melissa Herron is a senior strategist for POP, one of the largest digital agencies in Seattle. But this is not her first strategy rodeo. She was also a senior strategist for digital agency, Blast Radius; managing director at TribalDDB; group media director for MEC Interaction; media director for HL2; and an account director/manager for both Real Networks and Avenue A/Razorfish.
Experience is clearly something Melissa can claim. But so is a sound philosophy. She says, “everything happens for a reason.” And perhaps this belief makes her so good at tracking trends and studying consumers. She’s built her career, and a few brands along the way, by creating and implementing integrated strategies that result in measurable results. The operable word here is measurable. Those brands include names like Microsoft, Expedia, Starbucks, Disney, and Nike to name just a few.
She prefers the digital space because, as she says, "I believe it’s become more of a way of life than just a tactic or a line item on a marketing plan. It gives marketers the chance to have a conversation with their customers.”
Michael is the VP of experience design at SMITH, a leading digital experience agency focused on building experience platforms founded on commerce, content, campaigns and connections. Michael leads SMITH’s user-centered design practice, driving excellence in user research, experience design, and the humane treatment of users everywhere.
During his nearly 20 years of design leadership and work in the trenches, he has had the privilege of working with clients such as Microsoft, MasterCard, Proctor & Gamble, Boeing, Honeywell, Samsonite, T-Mobile, Providence Health, Bill & Melinda Gates Foundation, and World Vision.
Before studying cognitive psychology and engineering psychology at the University of Illinois, Michael grew up in Chicago and is a life-long Cubs fan. He embraces the philosophy of “Wait ‘Til Next Year” and has found it easy to also root for the Seattle Mariners.
Brad is the design director at POP, one of Seattle's largest digital agencies. Though you wouldn’t guess it to look at him, he began his career in fashion advertising with The Bon Marché and Macy's where he designed campaigns, directed photo shoots and, on more than one occasion, stepped in front of the camera as a hand model. But as the hand modeling business is fickle at best, he has spent the nearly 20 years since producing award winning digital campaigns at agencies in New York, Chicago and Seattle.
As design director at POP, Brad helps lead a creative team that brings forth the digital stories of brands like Microsoft, Nintendo, Xbox, ABC, Target, The Metropolitan Opera, Amazon.com and AT&T. Over the years Brad has enjoyed the accolades of Print Design Annual, Print Interactive Annual, Communication Arts, Graphis, The Addy Awards, The Seattle Show and, after one glorious summer slinging cotton candy at a suburban Chicago amusement park, a sweaty supervisor named Fred.
An Adobe Certified Expert and Adobe Certified Instructor, Jason Hoppe has accrued more than 17 years’ experience in high-end production training, photo retouching, color correction, and creative workflow management. In fact, Jason has been performing high-end electronic production since the industry’s inception. Also during this time, Jason has taught prepress and electronic design to hundreds of Seattle-based creative professionals and aspiring designers in a variety of settings, including one-on-one tutoring, classroom instruction, live webcasting, and large group training. He currently teaches the Adobe Creative Suite at The School of Visual Concepts, Luminous Works and Seattle Central College.
Pat Horn is an art director at Creature here in Seattle. But his story begins in Boca Raton, Florida a mere 30 years ago. He went to the prestigious Florida State University. Well, it wasn’t so prestigious, but he did learn a wide variety of skills, mostly revolving around binge drinking and being an idiot. But he was lucky enough to find an advertising teacher he really liked. So he decided to focus on that as a major. After a brief internship at a small agency in Tallahassee, FL Pat moved on to the Portfolio Center in Atlanta, GA to focus on advertising. After graduating, Pat got his first job in advertising at The Richards Group in Dallas, TX. After a while he realized the joint was a little old school and was lucky enough to interview at Crispin Porter Bogusky in Boulder, CO. (hands down the hottest agency in the country). Pat spent more than two years there, working on accounts like Nike, Burger King, VW, Haggar, Ask.com and Miller Lite. While there, he taught two quarters at Miami Ad School. Realizing he needed a bit of a life, Pat made the move to Creature in October 2008. Since he's moved to Seattle he says he's been lucky enough to have a sweet work/life balance.
Stanley Hainsworth (Founder & CCO), Kari Strand (CD) and Steve Barrett (CD) Quick, name three things that Starbucks, Gatorade, Microsoft, Amazon, Pepsi, Dell, Title 9, Nordstrom, Converse, K-Swiss and a swelling roster of highly experiential consumer brands have in common? Hint: Re-read Instructors listing.
Located in Seattle’s tech-savvy Fremont neighborhood, Killer Infographics is a boutique design agency supplying visual communication solutions for brands large and small, as well as the advertising and public relations agencies that serve them. Services include research, design and distribution for infographics, motion graphic (animated video), and interactive infographics. More than 250 global clients reconnect with their audience, grow their brands and build a fan base with the help of Killer Infographics. With over 3,000 viral infographics to their name, Killer Infographics has become one of the top infographic design agencies in the world featuring clients like Microsoft, Starbucks, Adobe, Mint, TurboTax and more!
Scott Janzen is a 30-year PR veteran, managing local and national clients at DDB Seattle, WONGDOODY, Cole & Weber and The Fearey Group, among other agencies. He’s worked on accounts like Holland America Line, McDonald’s, Nintendo, Dell, Beck’s Beer, Washington’s Lottery and Eddie Bauer. And although he’s won lots of PR awards, they’re all collecting dust in his garage.
Jennifer Kennard loves making language visible and is fascinated with the history of typography, the process of type design, and the methodology of making type look stellar.
She has been working with words and letters for nearly three decades in a variety of media and for a variety of clients in industry and academia. For the past six years Jennifer has been educating students about the long-standing traditions of book design in addition to teaching a more opposing ideology of experimental innovations of typography.
Her personal design work has been featured in books, trade magazines and included in the archives of the Smithsonian Museum and the Special Collections Library of The University of Washington. Since 1999, she has been an image content provider to Corbis, where her artwork has been licensed for use on book jackets, websites, and various other marketing materials around the world.
Not content to sit still, Jennifer has written on the topic of typography for the AIGA Voice series and is curator of Letterology, an online forum about the ever-expanding world of typography.
Co-owner of Patent Pending Industries; former art director at The Rocket Magazine and has been Sub Pop Records’ art director for 18 years! All the while, making hundreds and hundreds of posters and album covers for as many bands. Kleinsmith’s work has appeared in numerous design books and magazines, and in various gallery shows, and has work in permanent collection at Experience Music Project and The Rock and Roll Hall of Fame. Jeff teaches advanced design at Seattle’s School of Visual Concepts and he has a client list that includes, among others, Dreamworks, Columbia Records, Elektra Records, Verve, Giro, Little Brown, Dakine, Alamo, Wired, and Nike. Jeff was named one of the 40 most influential designers by ID Magazine and one of the 25 most important people in Seattle. A monograph is in the works but no official publishing date has been set.
John Kubalak is a freelance web project manager and consultant. Before striking out on his own, John spent many years as a web project manager on both the agency and client side as a Program Manager at ZAAZ and a Site Manager and Editor at Microsoft.com. He's worked at several agencies producing a variety of multimedia projects for clients such as Porsche, Intel, and RealNetworks. He's also freelanced as a writer and editor. He has taught the Site Management class as part of the Web Publishing certificate program at the University of Washington Extension and in his first year received a nomination for the University of Washington's Teaching Excellence Award.
Born in Portland, Oregon, Jesse LeDoux worked for many years as an art director for Seattle-based Sub Pop Records where he created iconic album and poster artwork for such artists as the Shins ('Best album packaging' Grammy nominee for Chutes Too Narrow), Iron and Wine and Death Cab for Cutie before leaving in 2004 to focus on his client-based and personal work at LeDouxville. Parallel to working on commercial illustration and collaborative projects for such clients as Nike, Kidrobot, Giro, Penguin UK, Rome Snowboards and Target, he has exhibited internationally. Most recently, his work was included in the Cooper Hewitt Design Triennial (2007) and an installation at the University of Maryland (2008). A large-scale mural of his work can currently be seen in downtown Denver, Colorado.
Devin Liddell is the principal brand strategist for Teague. Prior to joining Teague, Devin was Director of Brand Strategy for PhinneyBischoff and before that, the Seattle studio of FITCH. Devin works with clients such as Anheuser-Busch InBev, Boeing, Intel, JW Marriott, Microsoft, SC Johnson and Starbucks to create insight-driven brand strategies and consumer experiences. With more than a decade of experience in brand strategy and design, Devin has worked across a broad spectrum of industries: aerospace, higher education, software/technology, food and beverage, and retail; his past clients include Amazon, GE, Make-a-Wish Foundation, Nordstrom, Seattle Symphony, and Woodland Park Zoo.
Diane has more than a decade of experience as a user experience designer and researcher. As Senior User Experience Designer at Fell Swoop, she designs websites, applications, and digital products that make customers happy and businesses successful. Drawing on her background in anthropology and information science, she believes that the foundation of a great user experience rests on two things: a deep understanding of users and a design strategy that aligns with their needs. Diane has worked with wide array of clients including Kohler, T-Mobile, Electronic Arts, Microsoft and Harley-Davidson.
Bryan Mamaril grew up in San Francisco where he developed his sense of curiosity and a love of sourdough bread. He went on to study environmental policy and eventually found the world of typography, graphic design and wearing all black clothing.
Bryan is currently a designer in the interactive group at Hornall Anderson, focused on immersive experiential design. He was previously at Turnstyle, working on innovative, award-winning projects. His work has been recognized by AIGA, PRINT and the Seattle Show and was voted "Most Persistent" in kindergarten. And no, he has never ridden a cable car.
Jen Matson is a Sr. User Experience Designer at Amazon.com, where she helps design and build tools for third-party sellers and those who support them. Since 1994, she has designed for web, kiosks and mobile, in industries as diverse as entertainment, automotive, travel and news media. Clients have included Comedy Central, LEGO, Microsoft and T-Mobile. Jen specializes in user experience design for the multi-screen web and interactive prototyping, working hands-on to create forward-thinking and delightful user experiences that adapt to varied devices and contexts.
Yefeng graduated from the master program in Information Management at University of Washington, with an undergraduate background in Computer Science. She strongly believes in the value of user-centered design and is passionate about creating enjoyable, usable, meaningful experience to make people’s lives easier and more delightful. She helped create digital experience for both national and international brands, in various channels including web, mobile and tablet. Yefeng has worked with clients such as Microsoft, T-Mobile, Kohler, PwC, MasterCard and CLEAR.
Carl is the proprietor of Montford Press in West Seattle, one of the few limited edition handpress shops in the Northwest. His area of expertise is wood engraving, which he has been perfecting since about 1970. Along with hand engraving, Carl is also regarded as an expert on the iron handpress, having produced both broadsides and limited edition chapbooks. His most cherished possession in his shop is a Wm. A. Field Reliance handpress, an antique and an object of great artistic beauty in its own right.
Greg Morgan is creative director and owner of Astronauts & Poets, a worldwide design and art collective comprising of artists, designers, producers, directors, musicians and writers. A/P's expertise is in creating viscerally branded experiences through design, art, film and music. The company has a who's who list of clients, including Starbucks, Microsoft, Nokia, Nordstrom, Expedia, Quicksilver and GQ. Projects range from traditional identity and branding to live event, public installation and interactive experiences.
Before founding A/P, Greg was Creative Director for Touch Worldwide and ran his own design firm Morgan_Mohon in Austin, Texas. He was previously in Seattle in the 90's, where he had served as creative director and designer at Seattle's The Leonhardt Group, Fitch, and Foundation.
Bruce Morser is a freelance illustrator living and working from Vashon Island. Using a combination of pencil rendering and digital manipulation, he creates images for a variety of clients including: Apple Computer, National Geographic, NASA, Nike, Starbucks, Smithsonian, Boeing, Microsoft, IBM... His subject matter ranges from large technical images of projects such as The International Space Station, to medical illustration, to corporate portraiture and fashion. Bruce received an MFA in Painting from the University of Washington in 1988. Before that, he earned a BA from Colgate University in Hamilton NY in 1976. He has also served as a Trustee of the school for the last 14 years.
Maria Nelson is Creative Director of Dogged Design in Seattle, where she puts more than 15 years of experience to work for direct clients, as well as Seattle's top ad agencies, including WONGDOODY, Copacino+Fujikado, Publicis, and DDB. She’s art directed projects for Washington Mutual Bank, REI, Alaska Airlines, the Seattle SuperSonics, the Seattle Mariners, Holland-America, and numerous other clients you’ve never heard of. When not immersed in making ads—which pitifully, is seldom—Maria is an avid runner, bicyclist, home remodeler, and dog poop picker-upper. More than once, on the Feast of Santa Lucia, she has been spotted wearing candles in her fabulous head of hair while serving sweet rolls.
Meg is currently a graphic designer at Tether, a position she took about two years ago after a brief time at Cut Media designing information graphics. As a young and emerging designer in Seattle, Meg is eager and excited to share her fresh perspective on design and storytelling with the community at SVC!
Meg moved out West to the fern-covered forests of the Pacific Northwest after receiving her BFA in Graphic Design from the NC State University College of Design in Raleigh. In the past, she had led classes at the Contemporary Art Museum in Raleigh and North Carolina State University Design Camp.
Jen's drive and passion for design is rooted in storytelling and fueled by creating veracious and long-lasting brand impressions. As Design Director at Hornall Anderson, she helps guide her teams toward creative solutions that are steeped in strategic thinking.
She comes hard-wired with that good 'ol Prostestant work ethic and says relocating to the PNW feels a little like she's a workaholic in recovery. But her endless quest of solving clients' challenges by the most creative means possible literally keeps her up at night, and that will never change.
The last 15 years have awarded Jen the good fortune of nosing around brands like IBM, Target, Nike, Converse, Harley-Davidson, University of Chicago, University of Toronto and Microsoft, to name a few.
Michael Ortlieb is the creative-at-large at mo:create, a Seattle-based firm dedicated to designing and building beautiful, responsive experiences for desktop, mobile and tablet. Most recently, he served as senior advertising designer at Amazon subsidiary IMDb.com, the Internet Movie Database, where he worked with agencies, movie and television studios to craft advertising solutions on the world's largest entertainment website via HTML, CSS and Flash.
Michael has enjoyed teaching classes at SVC since 2008, and formerly taught Dreamweaver, Flash, Photoshop and other programs at North Seattle Community College.
Although Shogo hails from Japan, he has called the Pacific Northwest home for more than a decade. Shogo graduated with a BFA from the University of Idaho, which landed him an internship at Modern Dog, located in the caffeinated city of Seattle, Washington.
For over 5 years, Shogo whittled away ideas in over 5 sketchbooks, helping Modern Dog with clients such as Seattle Aquarium, Blue Q, Live Nation, and Chronicle books, to name a few. His faith in the sketchbook was also responsible for securing him a spot in the grandly titled: Graphic:Inside the Sketchbooks of the World's Great Graphic Designers, authored by Steven Heller and Lita Talarico. His work has also been featured in Communication Arts, The Stranger, The New York Times and various other publications.
Shogo Ota established Tireman Studio in 2012 with the help of his wife, his cat, his dog, his bunny, and a guy named Peter Shin.
Sung Park is a Product Manager for Adobe Muse. Before joining Adobe, he worked on RocketUi.com and other startups where the focus was around building design tools for designers who didn't want to code. He also worked as a designer for 17+ years working on product design for companies such as Microsoft, Target, AT&T as well as various startups and non-profits.
He strongly believes in the importance of visual communication, user experience and usability. He applies these passions in all the various ventures and projects he pursues.
Lori Peck is a freelance creative/art director in Seattle. Before moving West, she worked in New York City for over a decade at agencies such as Bozell, Cossette and Bouchez Kent. Lori has a Super Bowl spot to her credit as well as the much-acclaimed Bank of America Olympics campaign and one of Times Square’s most popular billboards for The New York Rangers hockey team. She’s worked in all media, traveled from Hong Kong to New Zealand to shoot and tamed the legendary director Tony Kaye (of “American History X” fame). Lori will teach you how to come up with great ideas in any media, bring in a host of guest speakers and share war stories about getting great work out of accounts such as Carlsberg Beer, McGraw-Hill, NewYorkRemembers.org, Madison Square Garden, The US Coast Guard and Yahoo!Hotjobs.
Mike Peterson is a notorious copywriter and occasional creative director, artist, illustrator, novelist, polymath, and layabout. Over an interminably long career he's worked for agencies large (Publicis) and small (Big Bang), famous (Chiat LA) and infamous (FCB), with good clients (Group Health) and with very very bad ones (Nissan). He's named products, launched companies, and produced just about every type of advertising. Once named "Worst Person in the World" by Keith Olbermann, Mike is paying off his debt to society as a freelance copywriter in the wooly hills of Olympia WA.
Jen Polaski is a design manager for Starbucks Global Creative, working on the Starbucks brand coffee, along with food and beverage packaging.
Before joining Starbucks in 2010, Jen was a senior designer for RMB Vivid, where she developed branding and marketing materials for Vulcan Real Estate, Swedish Medical Center, and Twist Architecture and Design, among others.
She holds an MFA degree in Visual Communication Design from the University of Washington and a BFA in Graphic Design from the University of Florida, and is a native of Pittsburgh PA. She says pop, not soda or coke.
She also holds a second full-time job as mom of three, so her many and varied hobbies include making pillow forts, stepping on matchbox cars in bare feet and cutting the crust off.
Anne is an interactive art director at POP. Her first few years in the business have given her the opportunity to work with clients like HP, X-Box, Microsoft, Nike, Sports Illustrated, Zagat, Chrysler, and CenturyLink. After many all-nighters and exact-o injuries, she received an M.F.A. in Graphic Design from the Savannah College of Art and Design in 2010. Prior to that, she earned a B.A. from Denison University in Studio Art with a focus in Printmaking and New Media.
Sonya Reasor is your basic well-rounded, ultra-talented individual -- as comfortable with a computer mouse in her hand as a fine artist's paintbrush. She is currently a graphic designer at Williams-Helde Marketing Communications and was formerly with Starbucks' Global Creative Group. Weekends and evenings you'll likely find her at her Shoreline area home, working on her illustrations depicting the good life in the natural world with her critters by her side.
A need for more hands-on creative work, an interest in type, and some good old-fashioned luck led Amy Redmond to a letterpress printing apprenticeship with Stern & Faye, Printers in the fall of '98. Over a decade later and 3000 pounds heavier (presses aren't light, you know), she's now helping to spread the gospel of letterpress to others. When she's not printing Amy can be found skating about town, designing print and web materials for a variety of freelance clients.
Jules Remedios Faye is the proprietrix of Stern & Faye Printers in Bow, Washington. She began printing in 1976 and started publishing fine press books and prints in 1992 with her late husband, C. Christopher Stern. Her life-long love of books and literature is what drew her to the Black Arts where she continues to be a disciple of the wonders of ink on paper.
Fiona Robertson Remley is the vice-president of program management at the Seattle Wunderman Network, where she's lead a team of business directors, program managers, project managers and project coordinators since 2011. The projects this group takes over the finish line include digital, print, direct, social, mobile, video -- in short, just about everything. The budgets for these endeavors have run from a few thousand dollars to more than 10 million.
Before coming to Wunderman, Fiona was an account manager and project manager for several Seattle design firms, including Kendall Ross, Martini Design, and Methodologie. She was also director of marketing for Big Fish Games, VP of project management for Worktank, and an associate with Becauz, a consulting firm for Microsoft.
What we're trying to say here, is that she's an incredibly experienced project management pro with a who's who client list and gold-plated reputation. Her final unfair advantage is a lovely British accent that makes her smartness sound even smarter.
Rebecca has spent the past 15 years generating creative solutions for clients including Microsoft, T-Mobile, Tacoma Art Museum, Weyerhaeuser, and others, producing everything from brands to packaging, to retail environments and websites.
Having worked in a vast array of roles and environments — including agency design director, client-side designer, entrepreneur and co-founder of her own non-profit — she understands the big picture and utilizes this perspective to generate great creative.
When not building brands or pushing pixels, you might find Rebecca grooving (and laughing) in an African dance class, making stuff just for the fun of it, or playing "Mom" to her two young boys.
Andi Rusu is a founder and partner of IF/THEN, one of the top web design firms in Seattle. Andi, like his fellow IF/THEN co-founders, is an alumnus of ZAAZ, one of the largest web developers in the city. Andi and his mates are also adjunct faculty members at Cornish College of the Arts. Among the awards IF/THEN has won are Communication Arts, Seattle Show Best of Show (twice!), AIGA 365, and the Webby Awards. IF/THEN clients include KEXP, Microsoft, Top Pot Donuts, Puget Sound Energy, and Seattle University. Andi holds a European BFA Degree in Fine Art and a US BFA Degree in Graphic Design.
Jenny Sapora is the proprietor of True Bug Press, producing a dozen small fine press editions over the past 12 years as editor, illustrator, designer, printer, and binder. Jenny’s fine press work has been honored with the NW Bookfest Up-and-Coming Book Artist Award and she has received an Artist’s Book Production Grant from the Women’s Studio Workshop and a Philip Hofer Commission for Printing. She holds an MA in design from the University of Iowa and an MFA in book arts from the University of Alabama. However, she adds, her depth of experience in design and her meticulous craftsmanship in printing were born not in a classroom but in a shop.
Josh Sera is a Senior Web Developer at Disney, and for over 12 years he's worked on everything from educational software, to Flash games, to mobile apps and websites for clients like MSNBC, Nickelodeon and local favorites Sounders FC. He continues to be amazed at the power of the pocket-sized computers we all carry around, and can't wait to see what the next few years will bring.
Juliet Shen has taught typography at the School of Visual Concepts in Seattle since 1999, with a year off to get a masters degree in typeface design at the University of Reading, UK. She ran an independent design firm in Seattle from 1989 to 2012 and concentrates today on font design and fine arts. Juliet is a board member of SOTA the producer of TypeCon conferences where she chairs the Education Forum programming committee, and was the program director of the two Type Americana conferences in Seattle. She writes about type and is the author of a book about the designs of Morris Fuller Benton. Her typeface Bullen is available from Font Bureau, and she has designed custom fonts for Oxford University Press and The Tulalip Tribes, and latin companions for Mamoun Sakkal's Arabic typefaces, Awan and Zaman. Her fine art incorporates printmaking, type and drawing, and is represented by Cullom Gallery.
Jim Sherraden has been creating original artwork based on Hatch Show Print's shop archives since 1992. A Kansas native and Nashville resident since 1977, Sherraden joined forces with Hatch in 1984. Sherraden helped revive the store's past success by concentrating on its poster production and revisiting the imaginative method of letterpress printing.
Jim Sherraden is chief designer at Hatch Show Print and curator of American Letterpress: The Art of Hatch Show Print, an exhibition organized by the Smithsonian Institution Traveling Exhibition Service (SITES) and the Country Music Hall of Fame® and Museum. He is also the co-author of Hatch Show Print: The History of a Great American Poster Shop.
Michael is a Senior Interaction Designer at frog in Seattle. His career started with a small startup in 2000 and he has since worked both in-house and as a consultant with duties ranging from front-end web development to metadata and content architecture to design researcher. Currently, his design interests are around transportation, government, and the philosophy of design. Michael has a Master's Degree in Library and Information Science from the University of Washington Information School. His clients have included the United State Environmental Protection Agency, T-Mobile USA, Microsoft, REI, and Amtrak.
Jessica Speigel designs highly interactive, memorable experiences in the digital space. With over 10 years experience in the design of digital experiences, Jessica was uniquely prepared for the explosion in mobile design by her background in software design and interdisciplinary education in design studies and interaction design. Jessica’s passion is designing experiences that meet users where they are, physically and mentally, leveraging the interactivity and “in the moment” nature unique to mobile devices to create highly engaging and useful experiences. Clients include Microsoft, The University of Washington, The Experience Music Project's Science Fiction Museum, Fortune Magazine, Norton, and Group Health Cooperative.
What does Wexley do? In the true sense of the word "advertising" they can act like an ad agency. That said, Wexley believes everything is advertising: traditional media, design, packaging, PR, video games, short films, even squirrel races.
You buying it? Microsoft, the Seattle Sounders, Corbis, T-Mobile, and Nike all did.
You can read all about 'em in this recent article from Inc. Magazine.
While we can't toss out a specific name for you, rest assured you will be well treated by one or more of the brilliant designers at Turnstyle. And who might they be? Well, it's fair to say they are Seattle's most up-and-coming design firms, with a load of awards and an impressive array of clients. Such as? DRY Soda, Nordstrom, Teague, Jaipur Avenue Teas, Vulcan, and Swedish Medical Center.
Back in 1998, a digital agency opened in Seattle with a funny name. ZAAZ was literally defined as “something new.” Fourteen years later, they are still innovating—and now they’re on a brand new adventure. Today they are POSSIBLE. And with the combined strength of 32 offices in 17 countries, they are a global creative force to be reckoned with. To prove that, here's a partial list of awards they've won over the years: Emmys, BDAs, ISDAs, and even a Peabody (and let's not forget those ADDYs, CLIOs and Lions). ZAAZ /POSSIBLE has handled digital projects for Google, Sony, Ford, Nokia, and Microsoft.
Brian Thurston is a UX Designer at Concur, working on both web and mobile applications. Prior to that he was part of the UX crew at Design Commission. In both roles, his work has been primarily focused on business applications, including reporting, social learning, travel, and expense tracking software. Prior to becoming an instructor at SVC, Brian was also a student and TA, learning from and working with the best in the design industry.
Matt is a Senior User Experience Designer at Fell Swoop. With more than ten years of experience in information architecture and interaction design, Matt has worked on a variety of websites, applications, global campaigns, games, and retail experiences. Matt is passionate about inciting and sustaining meaningful human connections that drive business success and positive change. Before joining Fell Swoop, Matt was an Experience Director at Ascentium where he worked with clients such as Microsoft, T-Mobile, Electronic Arts, PACCAR, Viking River Cruises, The Washington State Tourism Commission, and Del Monte Foods.
J.C. Vieth is the technical experience director for Blast Radius, a global digital agency headquartered in Vancouver B.C. Here, in Blast's Seattle office, J.C. spends most of his time working on Starbucks' digital projects.
Before joining Blast Radius, J.C. was the creative technology director for Tribal DDB and DDB West, and also served in a number of positions for the interactive group at Seattle ad agency, HL2. Going way back, J.C. entered the digital realm as a "new media designer" for ZAAZ (now Possible).
In these jobs he's gained invaluable experience as an interactive designer and strategist, but with a liberal sprinkling of technical expertise in SEO, SEM, information architecture, and multiple solution stacks, including LAMP and WINS (bonus points if you know what those stand for).
Andre Vriesman is a copywriter who works from the golf course. Specifically, the putt-putt course at the Wexley School for Girls. Andre has created award-winning work for brands like Group Health, Darigold, Redhook Ale, Ford, Microsoft, Wilson Tennis, T-Mobile and Nationwide Insurance. He is a graduate of the VCU Brandcenter and Oregon State University and is happily married to someone who is not his work.
An online and social media innovator, Emily Warn earned her career chops at Microsoft in the mid ‘90s. After rising to editor-in-chief of Microsoft.com, Emily envisioned and launched the MSCOM Network 1.0, unifying what was a hodge-podge of disparate websites into the high profile online brand it is today. After leaving Microsoft, Emily received a Webby Award for creating the first major online resource for poetry, and she launched Harriet, now the most influential blog on poetry. Recently, Emily expanded her web-based wizardry to the world of mobile devices. She developed all the go-to-market materials for Kiha, Paul Allen’s mobile device start-up that uses natural language semantic processing for everything from Androids to iPads. Now on assignment for the Microsoft Developer Network (MSDN), Emily manages 18 technical writers (without a whip) who are responsible for developing content for cloud, mobile, web and desktop developers.
Vince Werner is a founder and owner of Clatter & Din, which everyone agrees is the place you want to go in Seattle for first-rate audio and video production. The big dogs of Seattle advertising all do their radio, TV, and video projects there, and we suspect it's not because of the beer on tap right as you get off the elevator. While Vince has spent most of his career as an audio engineer, in recent years he's added video shooting and editing to his repertoire. He's got a great eye, well two of them actually, and a terrific sense of humor. In fact, he'd be the greatest person in the world if his wife, Mary, hadn't already claimed that title.
Informed by more than two decades of practice in user-centered design and research, Bram Wessel passionately believes that technology is not an end in itself but that it should enable natural experiences for actual humans. In other words, Bram is dedicated to “getting technology out of our way.”
He's done just that for high-impact organizations such as Adobe, Amazon, City of Seattle, Disney, Expedia, Gracenote, GE, Group Health, Intel, MasterCard, Microsoft, Nordstrom, Real, Safeco, Sony, Starbucks, Technicolor, THX, Universal, Volvo, Vulcan, UW Medicine, Warner, and many others.
Bram balances his practice with advocacy for the discipline through frequent authorship of articles on user-centered design and creative management theory, and speaking engagements at conferences, workshops and graduate classes. He's also served as a guest lecturer at the University of Washington’s MCDM and MLIS programs, and he is a member of the Information Architecture Institute (IAI).
A recent Google search of "Andy Westbrock," uncovered an Art Director currently working at Wexley School for Girls in the location of Seattle, Washington, United States of America. Andy claims to enjoy writing, design, photography, illustration and numerous outdoor activities. Google also states that he has worked with brands such as Carhartt, Darigold, Ford, Redhook Ale, Seattle Sounders FC, Toyota and Wilson Tennis. These findings also suggest Andy is a graduate of Brainco: The Minneapolis School of Advertising & Design. Several videos, a background check and credit score were also found. These shall go undocumented.
Kevin has been building, managing, and directing teams since 1995 with passion for user experience from user research to interaction design to rapid prototyping. Currently, he's deploying his skills with frog design, creating multi-channel experiences for multi-billion dollar international companies and a startup. He has had the fortune to help create web, mobile, call center, intranet, and extranet experiences for companies including ABCNews.com, Bill & Melinda Gates Foundation, Budget, Casey Family Programs, Costco, Cummins, Discover, Expedia, GE Appliances, MasterCard, Microsoft, Nike, Nintendo, Premera Blue Cross, Starbucks, T-Mobile, University of Washington, WA Dept. of Commerce, Washington Post and others.
Driven by youthful enthusiasm, Jenny Wilkson founded the SVC letterpress studio in 2002. Her love of the printed word was formed during her apprenticeship at Peter Koch Printers in Berkeley, California while earning her MA in Design from UC Berkeley. Upon her arrival on Northwest soil, she was greeted with warm camaraderie by an outstanding local letterpress community, and is pleased to have provided a venue for this amalgamation of knowledge in the SVC letterpress studio, now a hotbed of creative energy. When not teaching and managing the print shop at SVC, she specializes in fine printing and custom publishing.
Sean Wolcott is a graphic designer, currently wearing the hat of senior art director for Xbox, designing user experiences for millions of people. In the 15 years he’s been plying this trade, he’s worked for some of the top design firms in Seattle. Perhaps the crowning achievement of his design education has been the opportunities he’s had to study with design great Massimo Vignelli, one of the leading proponents of modern design.
For his Xbox work, as well as the design Sean does from his own clients through Rationale, he believes that design is to be harnessed as a logical, problem-solving process, not just an arbitrary application of style. He has a great passion for design history, typography, modernism, and all things bold and simple.
If you've already memorized the 2013 CA Typography Annual, then Laura Worthington's "Hummingbird" font (the one pictured above) must look quite familiar. Well, this wasn't Laura's first trip around the type awards block, as she's published 28 fonts since she moved from freelance graphic designer to full-time type designer (and hand letterer extraordinaire) in 2010. Right now she's designing custom fonts for Fortune 500 companies, working on her own designs, and sharing her love for exquisite type design.