Thinking strategically
Thinking Strategically
Format:
This workshop can be taught in-person or online in one half-day or full-day session.
Group Size:
Minimum of 8
Previous Clients:
Killer Visual Graphics, Klaviyo
Past Attendee Feedback:
”I feel like a completely new person after this workshop. I didn't realize how little I was thinking about strategy in my day-to-day. It sparked a lot of great ideas about how the work I'm doing not only needs to align with the strategy outlined for the project, but also how my work can impact the strategy and what part I can play in shaping the outcome!”
“Just take my word for it: this workshop really shook things up for me and has inspired me thoroughly.”
”This definitely helped my thinking be more methodical when proposing solutions for clients, including asking more questions!”
Why Take This Course?
There’s probably no more overused word in the business of design, marketing, and communications. That “strategy” word gets thrown around to describe everything from a master plan to a modest execution. What it should mean is “a plan of attack for making something happen.” That “thing” could be clicks on a web link, online sales, or simply beginning to change someone’s mind. Regardless, every strategy should be based on legitimate knowledge of the audience and a logical path to encourage a desired behavior. Anything other than that is usually no more than a non-nutritious word salad. Getting some clarity around “strategy” and how to come up with a successful one is a great idea. In fact, from a business perspective, it’s a great strategy.
Who Should Take This Class?
This workshop is designed for designers, writers, marketing managers, project managers, strategists (of course), and anyone else who needs to apply strategy to their marketing and design solutions.
Course Outcomes
• Learn the meaning of strategy, and where it fits into the marketing, communications, and design ecosystem
•. Develop a communications strategy for a real-world project and receive peer-to-peer feedback
• Understand the difference between strategy and tactics by looking at great examples of each
Course Description
In this jargon-free workshop, we’ll give you a command of the essentials of strategy so you can recognize good ones and brainstorm some of your own. Through presentation, looking at examples, and in-class exercises, we’ll make you better at whatever you do by adding some strategic skills to your arsenal. Here are some of the topics we’ll plan to cover:
Terminology: What are goals, objectives, strategies, and tactics — and how do they connect to each other?
Understanding the audience as the starting point for every strategy
Step-by-step process for developing strategic solutions
The difference between a strategy and a creative execution
Hands-on practice solving a business problem strategically
Download Syllabus
Prerequisites and Requirements
There are no prerequisites for this course.