Better BUSINESS COMMUNICATIONS
Better Business Communications
Format:
This workshop can be taught in-person or online in one full-day or one half-day session.
Group Size:
Minimum of 8
Previous Clients:
Amazon, Salesforce, Nintendo, University of Washington, Pokemon
Past Attendee Feedback:
”Really had a great experience, breakout sessions I actually enjoyed!”
”I loved this! It was very fun to break out into other rooms & the energy is great! It didn't feel so much like a workshop. I learned so many things to take away that I needed and even bonded with coworkers.”
“The real win for me came from the support and guidance of the coaches. They were outstanding. Very helpful and I'm so, so appreciative for their time and expertise. “
“So informative, meaningful, and truly helpful! I really enjoyed the breakdown of tips and tricks. It was all so relevant and digestible, and I am really excited to use these learnings for the future.”
Why Take This Course?
In a world where most of employees aren’t asked to stack 100-pound bales of hay or weld airplane fuselages, the top skill to possess is the ability to communicate. In fact, in a recent LinkedIn poll, communication was the soft skill employers say they value most. So, if your people can ace a presentation, write a convincing proposal, or put out an email people actually read and then act upon, then you’ll have a high-functioning, effective team. For team members whohave never been shown how to have a way with words, this workshop will give them skills they can use tomorrow.
Who Should Take This Class?
This course is for anyone who needs to write and present decks, proposals, white papers, social media, or emails for business — and who have never been shown the ropes of professional, effective business communications.
Course Outcomes
Develop the ability to consider the audience and their needs before writing and designing communications for them
Get an appreciation of the information overload most of our audiences are dealing with, and why we must communicate with them in a way that overcomes their natural resistance to the “same old, same old” style of writing
Practice writing business communications that respond to a well-crafted “one key message” strategy
Course Description
In this workshop, we’ll combine hands-on practice, critique, and a modest amount of lecturing to turn you into a more confident, convincing business communicator. Here are a few of the topics we’ll be covering:
Thinking about your audience and objectives well before you begin to write
Organizing your thoughts and writing a One Key Message strategy statement before hitting the keyboard
Writing tips for presentation decks, press releases, white papers, emails, and proposals
Using AI tools to help you organize your thoughts and inspire you (but not do the writing for you)
How to check all the boxes of William Zinsser’s four-point test for better copy
Prerequisites and Requirements
None
more options for optimizing your team:
-
CREATIVE INSPIRATION SERIES
If it’s time to get the creative juices flowing again, SVC will curate a series of amazing, inspiring experts who will share their wisdom and energy. Past speakers include design leaders, entrepreneurs, and artists.
-
copywriting fundamentals
Are your team members asked to write ads, social media, decks, and all manner of copy, but without any formal training? A little bit of learning can yield a lot in terms of more effective and creative work.
-
letterpress play day
In a world of digital everything, it’s refreshing to step away from the keyboard and create with your hands. Bring the team to SVC’s offshoot, Partners in Print, for a day of poster printing, collaboration, and fun.