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Public service advertising and design should be a win-win experience. The non-profit client gets professional design and creative services for little to no cost. Meanwhile, the creators get an opportunity to build their portfolio or win industry awards by working in an environment free from many of the usual restrictions that come with "for pay" projects. Regrettably, many well-intentioned projects have left bitter tastes in the mouths of creatives and clients alike. In the vast majority of these cases, the problems could have been prevented if only there had been a clear understanding up front of each party's responsibilities and roles. That, in short, is the purpose of these guidelines: To spell out for all concerned how they should approach pro-bono work, to make the process a smooth one, and the results, a success. | |
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These Guidelines and Web Site Provided as a
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