School of Visual Concepts Seattle

Class Info

Search Engine Optimization for Designers

• 9:00 AM–4:00 PM
• Tuesday, 3/9/10
• $265

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Description

As a designer you might think, “what do I need to know about SEO—isn’t that for the developers and copywriters?” In a word, “no.” The design of a web site has an enormous influence on whether someone can find it using Google and other search engines (and if they can’t find your site, who cares how fantastic your design looks?) So, in this designer-friendly workshop, we’ll cover:

> How search engines work and why they’re important

> The impact of clean site architecture on “findability”

> Title tags, META tags, links, file names and other “under the hood” essentials of good SEO

> Design tips that put the most searchable content in the right places

> The marketing advantages of being a web designer who uses SEO best practices

Who should take this class?

This workshop is for designers who create web sites and want to make sure their designs are making sites that rank higher in search engine results.

Cost
$265

Prerequisites

None

Supply List

None

Instructor Info

Aaron Burnett Aaron Burnett is an expert in Search Engine Optimization and a broadly accomplished marketing executive. Aaron currently is president of Produxs, a Seattle-based interactive firm that provides strategy, design and optimization for complex software applications and transactional websites. Major clients include Microsoft, Amazon, Expedia, Kodak and Qualcomm. His prior experience includes executive roles as VP Marketing for Pivotlink, CEO of Nuevas Fronteras, VP Marketing for NetMotion Wireless, SVP Marketing for Speakeasy and VP Sales and Marketing for AT&T Wireless Services. Aaron is a cum laude graduate of the Edward R. Murrow School of Communications at Washington State University. View Instructor Work