Class Info

Content Strategy for the Web

• 9:00 AM–4:00 PM
• Wednesday, 3/2/11
• $275

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Description

Content isn’t just words. It’s everything that goes into a web site—copy, images, videos, blog feeds, metadata, and more.  So, what’s a content strategy? It’s a plan that works out where the content comes from, how it’s updated, and—most important—how your content is working for your site’s visitors.

If how content is handled on your site is a little hit-and-miss, this workshop will help you pull things together with the result being a more organized, more effective site. Some of the specifics we’ll cover include:

> Content Strategy Basics: What, Why, When, Where, How, Who
> Case Studies: Websites with content strategy, and websites without
> CS & UX: How content strategy fits into design and user experience
> Skills: What talents a content strategist needs to have
> Deliverables: The tools of the content strategists’ trade
> Practice: How one goes about doing content strategy
> Context: The state of the discipline, and content strategy outside the web

Who should take this class?

This is an intro to mid-level workshops for marcom managers, emerging content strategists, web writers, designers, information architects and other people who’d like to improve their work with better content.

Cost
$275

Prerequisites

None

Download Class Outline

Instructor Info

Tiffani Jones Brown Tiffani Jones Brown is a Principal and Content Strategist at Things That Are Brown, a web design studio in Seattle that's designed websites for Microsoft, Seattle Cancer Care Alliance, 826 Seattle, PBA, Benchmark Capital and more. Before striking out on her own, Tiffani worked as a Community and Account Manager at Blue Flavor. In a former life, she got her Master's degree in Philosophy from the University of Chicago. View Instructor Work