If graphic designers weren't graphic designers, they'd be musicians. Or architects. Or the next Giorgio Armani. This is an occupation where you're asked to convey everything the world needs to know about a company in the stripped-down Zen of a logo. And then your next job might be to engineer a 3,000 square foot exhibit that combines lighting, graphics, and multimedia into a jaw-dropping show-stopper.

And tomorrow? Perhaps you'll mastermind a 64-page annual report, a sensuous three-dimensional cosmetics package, a poster for a theatre, a signage system for a hospital, a new skiing magazine, or a microbrew label.

To say the least, graphic design is an occupation for those who thrive on variety. It's for lovers of type, color, paper, motion, and images. It's for people who have big ideas and yet are compelled to sweat the small stuff.

If you're not sure if this is the career for you, grab a copy of Graphis or the CA Design Annual. If your heart isn't beating appreciably faster after turning a few pages, you've come to the wrong place.

On the other hand, if you can imagine yourself making people feel a certain way by virtue of how you decided to make something look and the visual concepts you created, then you've come to a very right place indeed.

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