| It's the dream job of people with short attention spans,
natural curiosity, and a way with words. As an Advertising Copywriter you'll be working on an ad for hiking boots in the morning, a Mexican restaurant campaign just before lunch (a cruel twist of fate), and radio spots for a pro sports team before you hit the door at night. Life is good, eh? It's a job of many hats, starting with the one worn by people who go to meetings to understand the marketing task at hand. Your next hat is worn in tandem with your art director, as you endure the maddening/satisfying struggle to come up concepts the world hasn't yawned over before. Finally, you slip on a jaunty beret as you become an honest-to-god writer. You're getting paid to write. Pinch me. OK, it's ad copy, not a screenplay. But it can be moving, persuading, and perilously close to poetry. Copywriters often get to cast, direct, and produce the radio spots they write, as well. Would you like to say "Can we get Johnny Depp to do the voiceover?" Or "How about a music track that has the essence of Radiohead?" Why not? Although first you'll have to say "Sign me up for those classes, please." View course tracks |
|||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||