New
Business Development for Small Design Firms and Freelancers
School of Visual Concepts
Fall 2002
Resources
Publications
• Fast Company (business trends, especially high-tech)
• Inc. (entrepreneurial business advice)
• Business Week (general business trends)
Web Sites
• www.tradepubs.com (search trade publications by industry)
• www.hoovers.com (specific company and industry information)
• www.yahoo.com (specific company and industry information)
• www.secondwindnetwork.com (business information for design firms/ad
agencies)
Books
• SVC
Recommended Reading at amazon.com
• Getting Things Done by David Allen
• The Graphic Designer's Guide to Creative Marketing: Finding & Keeping
Your Best Clients
by Linda Cooper Bowen
• Your Perfect Home-Based Studio by Poppy Evans
• The Business Side of Creativity by Cameron S. Foote
• The Creative Business Guide to Running a Graphic Design Business by
Cameron S. Foote
• The E-Myth Revisited by Michael Gerber
• The Trusted Advisor by David Maister
• True Professionalism by David Maister
• Be Your Own Brand by Karl Speak and David McNally
Professional Organizations
• AIGA (design business information)
• Graphic Artists Guild (pricing and ethical guidelines)
• American Marketing Association (local networking organization)
• Forum for Women Entrepeneurs (local networking organization)
• Washington Software Association (local networking organization)
Software
• FileMaker Pro (database program)
• Microsoft Excel (spreadsheet program)
• Clients and Profits (creative business management system)
• Six Degrees (file and contact management system)