DATE:

CLIENT:

WEB SITE TITLE:

OBJECTIVES What is the purpose of this site to sell, build brand image, secure inquiries?

AUDIENCES Who are the primary audiences we're trying to reach? What's their profile in terms of web savvy, and what is the typical set-up they will be using to view this site with?




COMPETITION What sites are we competing with, both in and outside of client's industry?

STRATEGY (Single take-away after visiting the site: "You should (action) (client product/service) because (reason with NO conjunctions)."

EVIDENCE/COPY POINTS What makes the above strategy statement true?




CONTENT (On a separate sheet create outline of all material to cover, designate that which is mandatory and which is optional. Indicate what material needs to be updated and how often.)

MANDATORIES/CAUTIONS Any legal issues, copyright, trademark or other do's/don'ts?

TECHNOLOGY Are there any specific technologies or enhancements we want to be sure to include/not include in this site (streaming audio, secure server for transactions, VRML, etc).

PERSONALITY/TONALITY What is the voice or style of this site. Describe as if a person.

DEADLINES

CONCEPT/SCHEMATIC:

COPY:   

BETA:

RELEASE:

BUDGET How much is available for initial development? Site promotion? Updating?

RESPONSIBILITIES Who will provide and/or approve site concept and components?



APPROVAL _______________________________ DATE _______________________