Copy and Concepts for the World Wide Web Week 3 Basics of Web Concepting 1) REVIEW WEEK TWO • Web Concept Tests Is it involving? Does it work? Does it capture the brand spirit? 2) REVIEW ASSIGNMENT #2   Develop 1) User Scenarios 2) Competitive Review 3) Content and Functional Requirement Cards 4) Site Map for the site defined in your creative brief. If your brief needs some work, do it over first. Also, please bring in one url of a site you feel meets the three tests above for a solid web concept. 3) NEXT WEEK'S ASSIGNMENT #3 Not due for two weeks! Develop a concept statement (or creative strategy) and key frame or two to communicate your proposed concept 4) CONCEPTING THIRD GENERATION SITES A proprietary concept from David Siegel, author of Creating Killer Web Sites http://www.killersite.com and web design critic at large •1st Generation: text-heavy, graphically light, organized, lengthy http://www.w3.org/pub/WWW/Consortium/ •2nd Generation: "home page," graphic overkill, icon city http://www.real.com/ •3rd Generation: pull visitors through via metaphor, complete experience, "a meal, not a menu" http://www.ragu.com (An Italian mama's kitchen) http://www.maddogsandenglishmen.com/play.html (A board game) http://www.wordcentral.com/ (A school) http://www.chicagohistory.org/wetwithblood/ (A book) http://www.thevoid.co.uk/high.html (A package) WARNING: A metaphor can be an idea, not just a physical place. "Examples of metaphors include galleries, comic strips, television channels, magazines, tabloids, store environments, museums, postcard racks, amusement parks, inside things (ant farm, computers, human body, etc.), safaris, cities, cupboards." "Metaphors are vehicles of exploration. Make it simple, consistent, and easy to get a round. A good metaphor puts the switch where you expect it." http://www.sensei.co.uk/ (The senses) http://www.enormicom.com (A bogus corporation)