1. Your site becomes your community’s gathering place on the Internet.
2. Your site becomes more oriented to your community health mission.

1. You add vitality.

1. Your site becomes more active, more heavily trafficked.
2. Your site becomes more wellness oriented (vs. illness).

1. You add user friendliness.

1. Your site offers more topics in the viewer’s interest.
2. Your site offers more variety and more depth than ever before.

community residents.

1. You gain a direct route to your market.

1. You have your market profiled by health interests and concerns,

with their permission to talk to them.

2. You don’t have to depend on mass media to isolate your target market.

1. You gain stronger relationships.

1. You become your community’s health information resource.
2. You earn top of mind awareness among constituents.

1. You gain community partnerships.

1. You help community organizations maintain their own vitality.
2. Your revitalize a sense of community and participation.

residents to the hospital’s web site.

1. Your site becomes proactive.

1. You have a listening post like you’ve never had before.
2. You can act instead of react. You can be in front of your market.

1. Your site becomes a medium of its own.

1. You control the environment, content and production costs while working in the public good.
2. You can direct people to the product. You’re not dependent on their finding it. It’s available to them 24 hours a day, 7 days a week.

1. Your partnerships become active.

1. Your work will often be directed to a mission common with schools, churches, service clubs, etc. Often, these can be cooperative efforts.
2. Your partnerships will create immediate audiences for your messages.