The Web versus Traditional Media

Print Ad/DM

Radio/TV

Brochure

Web Site

Linear

No

Totally

Mostly

Semi

Portable

Very

Yes/No

Very

Barely

Easily Revised

No

No

No

Yes

Searchable

By visual scan

No

By visual scan

Yes

Time Limited

No

Very

No

No

Space Limited

Yes

Doesn't apply

Yes

No

Motion Capable

No

No/Very

No

Primitive

Interactive

No

No

No

Very

Widely Used

Yes

Yes

Yes

No

Easy to Use

Yes

Yes

Yes

Semi

Intruder/Guest

Intruder

Intruder

Usually Guest

Always Guest