Web
Project Download 1. Primary goals
of the site 2. Primary and secondary
audiences 3. Audience capabilities 4. Will site attract
different audiences? 5. What's the #1
Take-away Sell? Inform? Engage?
Inquire? Visits? Describe interests,
needs, skills Browser, speed,
savvy What areas are of
interest to each? The key message
to convey 6. Existing content
or new 7. What existing
images are available? 8. Do we need to
capture user data? 9. What new technologies
will be used? 10. What information
will change? Where's the meat
coming from? Have rights been
paid to use? What do we need
to know? Why? What, specifically,
and why? How often, how extensive? 11. What's the product
position? 12. Describe product
as if a person 13. What areas benefit
from updating? 14. Strengths and
weaknesses Our personality
vs. competitors Serious? Weird?
Young? Reliable? etc. Who will provide
updated information? Compare to competition 15. When does site need to launch? 16. Who will approve our work? 17. Who will host and maintain site? 18. How long is site intended to last? 19. What is the budget? 20. What are plans to promote site? Allow for trial run before launch What actions require approval? Different levels based on magnitude? Before revision or complete re-do Services, materials, marketing? Who is responsible for this activity?