WRITING TIPS: Links

€ Write about subject as if no links were present, and avoid writing about the reader's actions or the interface

Bad: SVC offers job hunting advice and internship. Click here to read more about this.

Good: SVC helps you prepare for your first job by giving you job hunting advice and setting up internships with local companies.

€ Choose meaningful words for links

Bad: Our philosophy of creating community is really about how to communicate more effectively.

Good: Our philosophy of creating community is really about how to communicate more effectively.

€ Choose an appropriate length for link words

Bad: If a link is too short, you can't pick it out of the text around it.

Bad: If a link is too long, it can prove very difficult to read, especially if it spills over onto a second or third line.

€ Match link text with title of resulting page

Good: When you look at our tips for good link copy you'll be transported to a page entitled "Tips for good link copy" so you won't be lost.