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Copy and Concepts for the Web
Students should be in class 5 minutes early so we're ready to go.
Each class will involve a short review of weekly assignments.
Instructor:
Larry Asher
Worker Bees, Inc.
Telephone:
(206) 930-3417
Class Web Site/E-Mail:
Collectibles:
Let's share worthy URLs. Here are some of mine to get us started. Email me yours and I'll post them here.
Jeremy Bailey's finds on Web marketing and demographics web sites:
Harris Poll
http://www.harrisinteractive.com/harris_poll/index.asp?PID=266eMarketer
http://www.emarketer.com/estatnews/estats/edemographics/20011113_harris.html
Objectives:
To give students a means and vocabulary for analyzing web sites to determine their level of creativity.
To enchance students' skills at coming up with fresh, compelling concepts for WWW projects.
To give students basic skills at copywriting for the WWW.
Prerequisites:
Must be familiar with the internet and WWW sites in general.
Outline:
Site Objectives and Structure: Strategy
Organizing Your Site
Basics of Web Concepting
Copywriting for the Web
Week Five
More on Copywriting
