Gina Anderson's Site Key Frame

Situation:
Our aim in creating this site is to present the clients equine
sculptures in a classic art gallery type setting. The viewer is invited
into the gallery building where they can click on the buttons under the
images to go further into the interior.
Each of the resin sculptures will have its own "room" with a color image
of the piece along with several smaller pictures of examples of the
various colors available on the sculpture.
The aim of the site is to further promote the artists name recognition
and generate sales.

Strategy:
The creative strategy of this site is to create on the screen the
appearance of an evening out at an art gallery.

Metaphor:
The metaphor for this site is the art gallery and will be carried
throughout the various pages. Each room will highlight images of the
artist works as framed paintings. There will be color continuity between
the pages with variations to keep the viewers interest.

Execution and Technology:
Since the largest percentage of viewers will be attracted through the
model horse hobby, are female and range in age from approximately 18-40,
the site will be geared to the computer savvy user. Color and
composition will please the eye. Eventually audio may be added. Some
animations will be used in an intelligent fashion.