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svcseattle.com
Competitive Review
| Features/Content |
|
|
|
|
|
| Concept |
None
|
Turn
of century circus
|
None
|
Beach
life
|
Choose
the right life: Option A/B
|
| Look
and Feel |
Very
plain, low tech, professional--but unexciting
|
Bright
colors, huge graphics
|
Hip,
artsy
|
Very
inconsistent from page to page
|
Gritty,
hip, tons of info
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| Theme/Tag
Line |
None
|
None
|
Passion
+ Creativity + Life = Portfolio Center
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"Where
do you want to go to ad school?"
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None,
other than "Option A/B"
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| Communication
Style |
Simplistic,
"we'll make this easy for you"
|
Hip,
irreverent, casual
|
Intelligent,
high-brow, artsy-fartsy
|
Very
straightforward, long-ish copy. Not much of a fit with the beach
life look
|
Smart,
casual, self-effacing
|
| Apparent
Position |
None
is apparent. You could say "mainstream" or "lots
of choices"
|
None
is apparent. Although you can tell that the school is informal
and focused on advertising
|
None
is obvious. We could say "the more serious portfolio school"
|
None
is deliberately stated, but you could conclude this is the "live
in cool places while you learn about advertising" school
|
We
help you get a better job--or fulfull your life dream of the right
job
|
| Navigation |
Std
hierarchical
|
Flash
buttons, poor
|
Flash,
confusing
|
Std
hierarchical
|
Std
hierarchical
|
| Class
Descriptions |
Titles
only
|
Yes,
detailed
|
No
|
Yes
|
Yes
|
| Program
Descriptions |
Yes
|
Yes
|
No
|
Yes
|
Yes
|
| Current
Schedule |
No
|
No
|
No
|
No
|
Yes
|
| Annual
Tuition |
$34,000
|
$26,400
|
$26,000
|
None
given
|
By
the class
|
| Success
Stories |
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
| Student
Handbook |
No
|
Yes
|
No
|
No
|
Yes
|
| FAQ |
Yes
|
Yes
|
Yes
|
Yes
|
Yes
|
| Student
Portfolios |
Limited
|
Yes
|
Yes
|
Yes
|
Yes
|
| Instructor
Biogs |
Limited
|
Name
only
|
Yes
|
Yes
|
Yes
|
| Intructor
Portfolios |
No
|
No
|
No
|
No
|
Yes
|
| On-line
Enrollment |
Yes
|
No
|
No
|
No
|
Coming
|
| Bulletin
Board |
No
|
No
|
No
|
No
|
Yes
|
| Student/Faculty
Area |
No
|
No
|
No
|
No
|
Yes
|
| Bandwidth |
Low,
HTML
|
High,
Flash
|
High,
Flash
|
Low,
HTML
|
High,
HTML
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| Comments |
Boring,
straight ahead, not a very creative impression
|
Site
uses pdf files for many pages. Slow and cumbersome
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Navigation
very difficult to use, unclear, slow. Class descriptions very
slow to load and scroll
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Totally
haphazard look from page to page. Missing seemingly obvious information.
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Concept
of daring to make the right life decision needs to be brought
out more front and center
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