We recently had an interesting experience that inadvertently pointed out one of the pitfalls of social media. An instructor we had lined up to lead a workshop sent an email the day or two before saying that a family member in another city was seriously ill, our instructor’s presence was needed there, and that the [...]

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Rarely a week goes by at SVC that we don’t interview someone who’d like to break into advertising copywriting or art direction. We’re delighted to meet them, of course, as our ad classes have been one of the mainstays of our portfolio training for umpteen years. However, we’ve noticed lately that aspiring ad creatives seem [...]

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Many marketers are treating social media like a steamer pulling out of its wharf on the Seattle waterfront during the Alaskan Gold Rush. They’re bound and determined to be on it, whether it makes all that much sense or not. So, yes, we are believers in social media, but we are believers in using it wisely and with a plan — not just jumping aboard for the heck of it.

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This likely isn’t the first time you’ve read that monumental change is in the air in the advertising industry. With more people getting their news and entertainment on the web — not from a TV or newspaper — advertising spending (and effectiveness) is shrinking faster than a wet cashmere sweater in a hot dryer. Then [...]

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