Almost all the articles on this blog summarize workshops we’ve held at SVC on design business practices, design, and creativity. But every now and then, something from the outside comes along that’s worth passing along. Case in point: Seth Godin frequently has interesting things to say about marketing, presenting, and the web. Now he’s aimed [...]

[Read more →]

At Seattle’s School of Visual Concepts, one workshop held for design and ad professionals that’s attracting a lot of attention is about how to write the perfect design brief. This simple document, it turns out, isn’t quite so simple to create and use effectively. Devin Liddell, formerly chief strategist for the Seattle office of Fitch, [...]

[Read more →]