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	<title>SVC Seattle &#187; Strategy + Marketing</title>
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	<description>Thought of the Hour</description>
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		<title>Social media is not the cure for cancer</title>
		<link>http://www.svcseattle.com/blog/svcthoughts/2009/12/social-media-is-not-the-cure-for-cancer/</link>
		<comments>http://www.svcseattle.com/blog/svcthoughts/2009/12/social-media-is-not-the-cure-for-cancer/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 20:04:37 +0000</pubDate>
		<dc:creator>SVC</dc:creator>
				<category><![CDATA[Strategy + Marketing]]></category>
		<category><![CDATA[Technology + Computing]]></category>

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		<description><![CDATA[Many marketers are treating social media like a steamer pulling out of its wharf on the Seattle waterfront during the Alaskan Gold Rush.  They're bound and determined to be on it, whether it makes all that much sense or not. So, yes, we are believers in social media, but we are believers in using it wisely and with a plan -- not just jumping aboard for the heck of it.]]></description>
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		<title>In case you think advertising isn&#8217;t changing</title>
		<link>http://www.svcseattle.com/blog/svcthoughts/2009/10/in-case-you-think-advertising-isnt-changing/</link>
		<comments>http://www.svcseattle.com/blog/svcthoughts/2009/10/in-case-you-think-advertising-isnt-changing/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 05:58:50 +0000</pubDate>
		<dc:creator>SVC</dc:creator>
				<category><![CDATA[Strategy + Marketing]]></category>
		<category><![CDATA[Technology + Computing]]></category>

		<guid isPermaLink="false">http://svcseattle.com/blog/svcthoughts/?p=143</guid>
		<description><![CDATA[This likely isn&#8217;t the first time you&#8217;ve read that monumental change is in the air in the advertising industry. With more people getting their news and entertainment on the web &#8212; not from a TV or newspaper &#8212; advertising spending (and effectiveness) is shrinking faster than a wet cashmere sweater in a hot dryer. Then [...]]]></description>
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		<title>How to get a great website (or anything else)</title>
		<link>http://www.svcseattle.com/blog/svcthoughts/2007/10/how-to-get-a-great-website-or-anything-else/</link>
		<comments>http://www.svcseattle.com/blog/svcthoughts/2007/10/how-to-get-a-great-website-or-anything-else/#comments</comments>
		<pubDate>Thu, 11 Oct 2007 19:16:18 +0000</pubDate>
		<dc:creator>svcseattle</dc:creator>
				<category><![CDATA[Creativity + Presenting]]></category>
		<category><![CDATA[Strategy + Marketing]]></category>

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		<description><![CDATA[We know what you&#8217;re thinking. If we wanted to read what Seth Godin had to say, we&#8217;d just go to his blog, not yours. Point taken, and we&#8217;ll stick to reporting ideas spoken at SVC in most of our future posts. But these 10 tips on how to produce a great website bear repeating, in [...]]]></description>
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		<title>The futility of marketing analysis</title>
		<link>http://www.svcseattle.com/blog/svcthoughts/2006/10/the-futility-of-marketing-planning/</link>
		<comments>http://www.svcseattle.com/blog/svcthoughts/2006/10/the-futility-of-marketing-planning/#comments</comments>
		<pubDate>Mon, 23 Oct 2006 03:03:04 +0000</pubDate>
		<dc:creator>svcseattle</dc:creator>
				<category><![CDATA[Strategy + Marketing]]></category>

		<guid isPermaLink="false">http://svcseattle.wordpress.com/2006/10/22/the-futility-of-marketing-planning/</guid>
		<description><![CDATA[This site is mostly a library of recaps of recent workshops and presentations at Seattle&#8217;s School of Visual Concepts. But, every now and then, we run across something too good to pass up. Case in point: This article by Seth Godin, titled Knobody Knows Anything. Like most great thinking, his ideas are surprisingly simple&#8211;practically obvious&#8211;and [...]]]></description>
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		<title>How to live happily with a great designer.</title>
		<link>http://www.svcseattle.com/blog/svcthoughts/2006/07/how-to-live-happily-with-a-great-designer/</link>
		<comments>http://www.svcseattle.com/blog/svcthoughts/2006/07/how-to-live-happily-with-a-great-designer/#comments</comments>
		<pubDate>Mon, 17 Jul 2006 01:05:33 +0000</pubDate>
		<dc:creator>svcseattle</dc:creator>
				<category><![CDATA[Creativity + Presenting]]></category>
		<category><![CDATA[Strategy + Marketing]]></category>

		<guid isPermaLink="false">https://svcseattle.wordpress.com/2006/07/16/how-to-live-happily-with-a-great-designer/</guid>
		<description><![CDATA[Almost all the articles on this blog summarize workshops we&#8217;ve held at SVC on design business practices, design, and creativity. But every now and then, something from the outside comes along that&#8217;s worth passing along. Case in point: Seth Godin frequently has interesting things to say about marketing, presenting, and the web. Now he&#8217;s aimed [...]]]></description>
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		<title>The creative brief:  How a piece of paper can save your life.</title>
		<link>http://www.svcseattle.com/blog/svcthoughts/2005/07/the-creative-brief-how-a-piece-of-paper-can-save-your-life/</link>
		<comments>http://www.svcseattle.com/blog/svcthoughts/2005/07/the-creative-brief-how-a-piece-of-paper-can-save-your-life/#comments</comments>
		<pubDate>Tue, 12 Jul 2005 13:36:00 +0000</pubDate>
		<dc:creator>svcseattle</dc:creator>
				<category><![CDATA[Strategy + Marketing]]></category>

		<guid isPermaLink="false">https://svcseattle.wordpress.com/2005/07/12/the-creative-brief-how-a-piece-of-paper-can-save-your-life/</guid>
		<description><![CDATA[At Seattle&#8217;s School of Visual Concepts, one workshop held for design and ad professionals that&#8217;s attracting a lot of attention is about how to write the perfect design brief. This simple document, it turns out, isn&#8217;t quite so simple to create and use effectively. Devin Liddell, formerly chief strategist for the Seattle office of Fitch, [...]]]></description>
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