Many marketers are treating social media like a steamer pulling out of its wharf on the Seattle waterfront during the Alaskan Gold Rush. They’re bound and determined to be on it, whether it makes all that much sense or not. So, yes, we are believers in social media, but we are believers in using it wisely and with a plan — not just jumping aboard for the heck of it.

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This likely isn’t the first time you’ve read that monumental change is in the air in the advertising industry. With more people getting their news and entertainment on the web — not from a TV or newspaper — advertising spending (and effectiveness) is shrinking faster than a wet cashmere sweater in a hot dryer. Then [...]

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We know what you’re thinking. If we wanted to read what Seth Godin had to say, we’d just go to his blog, not yours. Point taken, and we’ll stick to reporting ideas spoken at SVC in most of our future posts. But these 10 tips on how to produce a great website bear repeating, in [...]

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This site is mostly a library of recaps of recent workshops and presentations at Seattle’s School of Visual Concepts. But, every now and then, we run across something too good to pass up. Case in point: This article by Seth Godin, titled Knobody Knows Anything. Like most great thinking, his ideas are surprisingly simple–practically obvious–and [...]

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