School of Visual Concepts: You’ve worked extensively in both poster and logo design. What do you think is the role of typography in each of these media? Art Chantry: It’s pivotal, of course. That’s sort of like asking the role of “wet” in the medium of “water.” Virtually all contemporary academic design theory is based [...]

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We checked in with the talented minds behind Patented Pending Industries, Jeff Kleinsmith & Jesse LeDoux. The prolific duo is responsible for hundreds of concert posters for as many bands, and they’ve each put in some serious work as art directors for Seattle-based Sub Pop Records. School of Visual Concepts: Y’all use a huge variety [...]

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With Type Americana 2 just around the calendar corner (May 4 – 6, to be exact), we thought we’d find out how you feel about fonts. Here’s what you and your peers had to say: THE ONE FONT I CAN’T LIVE WITHOUT: Century Gothic “Futura. Used properly this family is so versatile.” “I cant live [...]

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In advance of Type Americana 2, the School of Visual Concepts reached out to some of our favorite designers to get their thoughts on typography and type history. First up is Juliet Shen, the director of Type Americana and typography instructor at SVC since 1999. Juliet earned an MA in typeface design at the University [...]

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