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We’ve recently added the blog, Profoundly Shallow (which it ain’t) to our RSS feed. It’s written by long-time ad exec, Jan Edmondson — a person known for his integrity and well-deserved nice guy reputation. Jan recently wrote about some of the things he saw his agency do right and wrong in pursuing and pitching new [...]

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  We keep promising you we’re not going to keep regurgitating things we see on other sites — especially Seth Godin’s.  But we saw this item and it was just too pithy not to pass along.  And so we have.     The Power of Smart Copywriting Consider this riff from a professionaly printed freestanding [...]

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It’s hard to believe — unless you’ve spent hours and hours vainly trying to find the perfect font —  that the ideal font may not exist until you design it. Once the domain of 17th century men with long beards and funny hats, designing fonts is a difficult, but doable task, if you have a [...]

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