We’re big believers in the necessity of studios, ad agencies, and even freelance firms to have a definable position that sets them apart from the countless competitors in the “creativity” business. Frequent SVC workshop leader, Ted Leonhardt, recently turned us on to Blair Enns, a thoughtful, assertive Canadian (didn’t know there was such a thing!), [...]

[Read more →]

Running a creative business is great fun, until the subject of money comes up. If you don’t charge enough, you go broke, it you charge too much, same result. How much should a design firm charge? How do you negotiate fees? How do you manage for profit? Positioning For Success – Laying the Foundation for [...]

[Read more →]